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Senior Lead, Field Marketing – Virtual Events
Salesforce. Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN .
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN
- Develop and execute a comprehensive annual virtual events and webinar calendar for South Asia
- Lead the strategy and delivery of flagship South Asia virtual summits along with cloud-specific and industry-specific webinar series
- Define audience generation strategy to ensure coverage across enterprise, mid-market, and ESMB segments
- Build and manage multi-channel promotion: email marketing, paid digital, social amplification, partner co-promotion, and SDR-led outreach
- Own end-to-end program management: agenda design, speaker curation, abstract development, content localisation, and breakout structure
- Manage content freshness and avoid repetition across the program
- Define KPIs for virtual events including registrations, attendees, and Marketing-Driven Pipeline
Requirements
What you’ll need- 12+ years of progressive B2B marketing experience
- At least 6+ years in virtual events, webinar program management, or demand generation in the enterprise technology sector
- Demonstrated experience owning large-scale virtual event programs with measurable pipeline outcomes
- Prior experience in the SaaS/CRM/cloud technology industry strongly preferred
- Deep expertise in virtual event platforms and webinar execution (ON24, Webex Events, Zoom Webinars, or similar)
- Strong command of Salesforce Marketing Cloud (or equivalent) for email campaign execution, audience segmentation, and registration management
- Experience running paid digital campaigns (LinkedIn, programmatic) to drive event registrations with measurable ROI
- Exceptional project management skills
- Ability to influence senior stakeholders and drive accountability for audience generation targets
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingvirtual events managementwebinar program managementdemand generationaudience generation strategyagenda designcontent localisationKPI definitionpaid digital campaignsproject management
Soft Skills
influencingaccountabilityleadershipcommunicationorganizational skills