Manager, Influencer & New Media Insights

Salesforce

Manager of Influencer Intelligence at Salesforce identifying and nurturing media voices for impactful marketing. Responsible for measuring and optimizing influencer programs across communications and marketing teams.

Posted 6/12/2026full-timeIndianapolis • Illinois, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

About the role

Key responsibilities & impact

Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid.
Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations.
Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards.
Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.

Requirements

What you’ll need

6+ years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive conversation.
Background in influencer intelligence, earned media, or communications analytics preferred.
Deep understanding of network dynamics in social ecosystems including thinking in terms of amplification, audience graph overlap, and community influence.
Hands-on experience with the newsletter and podcast landscape as primary influence vectors with the ability to identify which writers and hosts carry authority in a given space, how their audiences differ from social audiences, and what meaningful impact looks like in those formats.
Embedded fluency in tech conversation and communities across X, LinkedIn, YouTube, and Reddit.
Hands-on experience with social analytics and influencer measurement platforms (CreatorIQ, Onalytica, Brandwatch, or similar) — with strong command of what 'good' looks like for a B2B brand.
Proven AI fluency: you actively use AI tools to build, automate, and accelerate your work, and you can point to specific things you've built.
Proven ability to influence without authority — you know how to build consensus, drive alignment, and get things done in a matrixed organization.

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer segmentationmeasurement frameworksinfluencer performance metricssocial analyticsinfluencer measurementAI toolscommunications analyticsearned medianetwork dynamicscommunity influence

Soft Skills

influence without authoritybuilding consensusdriving alignmentcross-functional collaborationjudgment in decision makingcontextualizing benchmarksrelationship managementstrategic thinkingdata interpretationcommunication