Partner Marketing Lead – Technical PMM

Salesforce

Partner Marketing Technical PMM Lead translating technical capabilities into engaging narratives for Salesforce's Agentforce. Drive enablement and engagement with partner technical practitioners across multiple channels.

Posted 6/11/2026full-timeChicago • Illinois, Washington • 🇺🇸 United StatesSenior💰 $117,400 - $177,600 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own Technical Practitioner Messaging & Content
Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.
Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.
Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.
Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.
Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.
Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.
Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

Requirements

What you’ll need

5–7+ Years Experience: Background in technical product marketing, partner marketing, or solution engineering at a high-tech company.
Technical Translator Mindset: Deep enough to understand architectural patterns and multi-cloud integration.
AI-First Fluency: Demonstrated proficiency using AI to generate content, analyze data, and automate workflows, with the judgment to elevate AI outputs to a high strategic standard.
PMM & Campaign Mastery: Expert in positioning, persona-driven frameworks, and full-lifecycle campaign execution.
Strategic Agility: Comfort operating in fast-moving, ambiguous environments.
Innovation & Experimentation: A track record of "learning out loud" and experimenting with both automated efficiency and high-touch, "un-automatable" community-building tactics.
Analytical Impact: Strong skills in translating complex data signals into clear, actionable insights for executive and technical audiences.
Credentials: Salesforce certifications (Administrator, Developer, or Architect) are a plus.

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

technical product marketingpartner marketingsolution engineeringAI content generationdata analysismarketing automationcampaign executionmulti-cloud integrationarchitectural patternspersona-driven frameworks

Soft Skills

strategic agilityinnovationexperimentationanalytical skillscommunicationleadershipcollaborationpresentation skillscontent developmentcommunity-building

Certifications

Salesforce AdministratorSalesforce DeveloperSalesforce Architect