Senior Lifecycle Automation Manager

Salesforce

Senior Lifecycle Automation Manager at Salesforce leveraging AI and data in marketing automation. Driving measurable business impact and orchestrating multi-channel lifecycle strategies at global scale.

Posted 5/14/2026full-timeSeattle • Illinois, Washington • 🇺🇸 United StatesSenior💰 $143,400 - $216,900 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Proactively dive into product telemetry and user data to discover, design, and execute multi-channel strategies that drive measurable Self-Serve ACV, NNAOV, and retention
Aggressively identify and eliminate manual marketing workflows
Leverage AI tools and Agentforce to automate campaign localization, A/B test analysis, and routine reporting
Leverage Salesforce Marketing Cloud (SFMC) and native AI to build complex, dynamic audience lists and segmentation
Design and execute behavior-triggered journeys across a modern Customer Engagement Platform (Email, Push Notification, In-App Messaging)
Partner with Data Science to pipe predictive AI scoring (e.g., MadKudu) and verified web data directly into our automation platforms to identify high-intent upgrade cohorts (PQLs) and at-risk churn segments before the user acts
Partner closely with Marketing Ops, Product Management, and Data Science to define the technical requirements needed to scale our lifecycle infrastructure

Requirements

What you’ll need

5-7 years of lifecycle automation, growth engineering, or highly technical marketing operations in a B2B SaaS/PLG environment
Must be highly technical, naturally curious, and comfortable operating at the intersection of marketing, data science, and AI
Proven track record of leveraging AI tools and Salesforce Marketing Cloud (SFMC) to automate marketing processes, segment complex audiences, and generate predictive insights
Demonstrated ability to independently source and drive material business results (ACV/Revenue/MAU) without relying on prescriptive, top-down execution briefs
Deep understanding of product-led growth principles and experience in leveraging product signals to drive customer acquisition, activation, and seat expansion
Demonstrated experience planning and executing automated programs across Email, Mobile Push, and In-App messaging
Advanced analytical skills including complex A/B testing, cohort analysis, conversion rate optimization, and familiarity with unified event architecture
Effective communication with peers and senior leaders, capable of translating complex technical concepts into clear business outcomes

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle automationgrowth engineeringmarketing operationsA/B testingcohort analysisconversion rate optimizationpredictive AI scoringaudience segmentationautomation platformscustomer engagement

Soft Skills

curiosityindependencecommunicationcollaborationproblem-solvinganalytical thinkingtechnical understandingbusiness acumenadaptabilitystrategic thinking