Product Marketing Lead – Release Marketing Activation, Digital Engagement

Salesforce

. Define and manage the release activation strategy for non-demo assets — including social, web, Release in a Box, Trailhead, and more — to ensure every release lands with coordinated, high-impact customer engagement.

Posted 5/12/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Define and manage the release activation strategy for non-demo assets — including social, web, Release in a Box, Trailhead, and more — to ensure every release lands with coordinated, high-impact customer engagement.
Own the holistic social content strategy across formats: demo GIFs, carousels, short-form video, and creator/micro-influencer campaigns.
Drive reach, audience growth, and engagement by developing content that meets customers where they are.
Own and evolve the web experience for salesforce.com/releases , including marquee videos, FAQs, and ongoing content updates.
Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative.
Lead performance tracking across all Release Marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes.
Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals.

Requirements

What you’ll need

5+ years of proven experience in product marketing, digital marketing, or content strategy — ideally in a B2B enterprise software environment.
Deep expertise in social content strategy across formats including short-form video, carousels, and influencer/creator programs.
Experience owning and optimizing web experiences, with a strong eye for user experience and brand consistency.
Strong analytical mindset with experience using data and performance metrics to drive decision-making.
Familiarity with AI-powered social listening and community monitoring tools.
Exceptional cross-functional collaboration skills — you'll work across marketing, product, creative, and digital teams.
Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
A bias for action and the ability to manage multiple workstreams in a fast-paced environment.

Benefits

Comp & perks

time off programs
medical, dental, vision, mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingdigital marketingcontent strategysocial content strategyweb experience optimizationdata analysisperformance metricsAI-powered social listeningcommunity monitoring

Soft Skills

cross-functional collaborationwritten communicationverbal communicationanalytical mindsetbias for actionmulti-tasking