Senior Manager, Marketing Analytics – Events

Salesforce

. Own the analytical modeling that informs the global World Tour footprint .

Posted 5/8/2026full-timeSan Francisco • California, Illinois, New York, Washington • 🇺🇸 United StatesSenior💰 $143,400 - $216,900 per yearWebsite

About the role

Key responsibilities & impact

Own the analytical modeling that informs the global World Tour footprint
Evaluating market performance across regions
Modeling expansion opportunities and new markets
Identifying underperforming cities or markets
Analyzing regional demand signals and ecosystem growth
Supporting leadership decisions on market rotation and portfolio balance
Maintain the centralized performance view of the World Tour portfolio
Track and analyze attendance trends across markets
Analyze pipeline influence indicators and regional performance comparisons
Provide leadership with a consistent and reliable view of portfolio health
Build and maintain the institutional knowledge base for the World Tour portfolio
Develop scenario models that support leadership decisions
Own the cadence and preparation of the Global World Tour Portfolio Review.
Partner closely with regional marketing teams, World Tour operations, finance, and accounting

Requirements

What you’ll need

8+ years of relevant experience in the following key areas:
Data Analysis & Modeling
Scenario modeling for market expansion and portfolio optimization
Regional performance analysis and trend tracking
Identifying underperforming and high-growth markets
Strategic Planning
Global footprint planning and portfolio intelligence
Multi-source data synthesis for leadership decision-making
Reporting & Performance Management
Centralized portfolio performance tracking
Own the Global World Tour Portfolio Review cadence
Maintain institutional knowledge repository
Cross-Functional Collaboration
Partner with regional marketing, operations, and finance
Ensure consistent data inputs across stakeholders
Communication
Present insights and scenarios to senior leadership
Translate analysis into decision-ready recommendations

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data AnalysisModelingScenario ModelingMarket ExpansionPortfolio OptimizationPerformance AnalysisTrend TrackingMulti-source Data SynthesisReportingPerformance Management

Soft Skills

Strategic PlanningCross-Functional CollaborationCommunicationLeadership Decision SupportInsight PresentationDecision-ready RecommendationsInstitutional Knowledge MaintenanceStakeholder EngagementAnalytical ThinkingProblem Solving