Senior GTM Product Marketing Manager

Salesforce

. Lead sales enablement for product launches.

Posted 5/5/2026full-timeSan Francisco • California, Illinois, New York, Washington • 🇺🇸 United StatesSenior💰 $143,400 - $216,900 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead sales enablement for product launches.
Design and deliver the programs, content, and sessions that give sellers confidence to position and sell Slack.
Be a product subject-matter-expert who is able to clearly represent the value of innovations and tailor messaging for any audience, from BDRs to sales leaders.
Build ongoing sales plays and programs.
Develop the messaging, competitive content, use cases, and sales plays that help sellers generate pipeline and close deals.
Track win/loss trends and competitive signals.
Stay close to how deals are won and lost: gathering seller feedback, competitive insights, and deal data to sharpen messaging and inform GTM priorities.
Be the internal expert on where Slack wins and why.
Develop and scale GTM content with AI.
Build and manage AI-powered workflows and agents to keep content current, relevant, and tailored for different audiences.
Use data to identify gaps, prioritize what to build, and measure the effectiveness of sales programs.
Own key sales communications and updates.
Own the seller newsletter and launch communications that keep sales teams informed and activated.
Drive cross-functional alignment.
Partner closely with product, sales, marketing, and strategy teams to align on priorities, incorporate feedback, and co-create the highest impact programs.

Requirements

What you’ll need

7+ years in Product Marketing, Go-To-Market, Sales Enablement, or Solution Engineering in enterprise B2B SaaS
Experience creating sales plays, product launch programs, and seller-facing enablement content with measurable pipeline impact
Experienced across PMM and able to own messaging, positioning, launch strategy, competitive intel, and sales enablement end-to-end
Uses AI tools in day-to-day work and goes beyond personal productivity, building workflows and agents that scale content and programs across the team
Proven ability to build trusted relationships with sales leaders and translate seller feedback into GTM programs
Excellent communication and presentation skills
Ability to translate market trends, competitive signals, and sales insights into GTM priorities
Skilled at aligning product, sales, and marketing teams around shared priorities.

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales enablementproduct marketingGo-To-Market (GTM)sales playscompetitive intelligencemessagingpositioningpipeline impactAI toolsworkflow automation

Soft Skills

communicationpresentationrelationship buildingcross-functional alignmentfeedback translationstrategic thinkingcollaborationadaptabilityproblem-solvingorganizational skills