Campaign Content Strategist

Salesforce

. Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel.

Posted 4/28/2026full-timeIllinois, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $143,400 - $216,900 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel.
Bring to life the central narrative for each campaign and ensure every asset, across every channel, reinforces that story in a clear, connected, audience-first way.
Use research, audience insights, and performance data to shape content direction — ensuring campaigns resonate with the right people, reflect real customer needs, and drive outcomes.
Champion a customer-first approach that balances business priorities with what audiences actually want to hear.
Write, shape, and oversee the production of high-impact campaign content — from narrative frameworks and messaging guides to hero copy and key asset copy across web, email, paid, and social.
Partner with Creative and channel teams to adapt core content into channel-native formats, protecting quality and consistency as campaigns scale.
Treat AI as core to the craft, not a side project. Design, test, and scale AI-powered capabilities for advancing content marketing.
Build and maintain prompt libraries, content templates, Skills, and agentic workflows that lift the whole team's output — while protecting brand voice, quality, and accuracy.
Monitor content performance across assets and channels and lead strategic iteration grounded in real engagement data and audience signals.
Use AI to accelerate the test-and-learn loop — generating variants, surfacing patterns, and turning insight into the next round of content faster than is possible manually.

Requirements

What you’ll need

5–8 years in content strategy, editorial planning, or integrated marketing, with substantial hands-on content creation experience and a portfolio that speaks for itself.
Strong background in B2B messaging, campaign storytelling, and cross-channel content development.
Demonstrated, hands-on experience using AI tools (e.g., Gemini, NotebookLM, Writer, ChatGPT, Claude, or similar) to produce, personalize, and optimize marketing content — real work shipped, not just experimentation.
Experience building repeatable AI workflows, and a clear point of view on where AI does and doesn't belong in the content process.
Proven ability to collaborate across Product Marketing, Creative, and functional teams in a matrixed environment.
Experience briefing creative teams and grounding content in genuine customer and market insight.
A knack for turning complex ideas into clear, audience-first messaging that people actually want to read.
A bias toward action and experimentation — energized by fast-paced environments where the playbook is still being written.

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyeditorial planningB2B messagingcampaign storytellingcross-channel content developmentAI toolscontent creationcontent performance monitoringaudience insightsnarrative frameworks

Soft Skills

collaborationcustomer-first approachcommunicationcreativityadaptabilityproblem-solvingaction-orientedexperimentationstorytellingattention to detail