Senior Director, Impact Marketing Communications

Salesforce

. Develop and lead a unified global narrative and integrated marketing strategy that positions Salesforce at the intersection of technology innovation and values, using outcome-centric storytelling tailored to priority internal and external audiences.

Posted 4/28/2026full-timeAtlanta • California, Illinois, New York, Washington • 🇺🇸 United StatesSenior💰 $181,700 - $304,700 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead a unified global narrative and integrated marketing strategy that positions Salesforce at the intersection of technology innovation and values, using outcome-centric storytelling tailored to priority internal and external audiences.
Lead and coach a team of passionate, high-performing professionals, fostering a culture of creativity, technical fluency, rapid iteration, and flawless execution.
Translate complex technical concepts – across AI for impact, sustainability, and education– into compelling narratives that maintain technical integrity and credibility while resonating with broad audiences.
Partner with corporate marketing, PR, internal communications, and relevant cross-functional leaders to embed Impact values and messaging into the company’s highest-visibility campaigns, channels, and moments, ensuring consistent and strategic positioning.
Shape Salesforce’s Impact presence at industry and owned events (e.g., Dreamforce, Davos, UNGA, Climate Weeks), including executive positioning, speaking, content and giving back experiences.
Deepen brand leadership with key stakeholders by identifying and activating on emerging social and environmental narratives and media trends.
Continue to leverage agents, generative AI, and other cutting edge technologies to augment our human impact storytellers and event planners.
Establish and operationalize a data-driven framework to measure content and event performance and optimize budget allocation.

Requirements

What you’ll need

12+ years of leadership experience in communications, marketing, or a related field, preferably within enterprise software and/or emerging technology
Demonstrated passion for advancing a more sustainable and equal world for all
Proven track record as a people leader and talent multiplier, with a deep commitment to building inclusive teams and empowering individuals to do their best work
Exceptional executive presence, with the ability to serve as a strategic advisor to C-suite leaders and engage high-level global stakeholders
Mastery of storytelling with the ability to translate complex topics into compelling, audience-specific narratives
Proven ability to weave disparate initiatives into a clear, unified, and high-impact brand story
Advanced operational leadership, including the ability to manage large-scale projects, drive cross-functional collaboration, and deliver high-quality results under tight deadlines
Adaptability and professional resilience, with the poise to navigate fast-paced environments, shifting priorities, and significant ambiguity
Familiarity with agentic AI, including awareness of environmental and social risks, impacts, and opportunities

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

storytellingdata-driven frameworkproject managementcross-functional collaborationnarrative developmentcontent performance measurementbudget optimizationtechnical fluencyoperational leadershipemerging technology

Soft Skills

leadershipcreativityadaptabilityprofessional resilienceexecutive presencestrategic advisingteam buildingempowermentcommunicationengagement