Product Marketing Senior Lead, Content Strategy

Salesforce

. Write and develop original, high-impact content that translates complex AI and software concepts into: .

Posted 4/21/2026full-time🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Write and develop original, high-impact content that translates complex AI and software concepts into:
Clear, engaging narratives
Compelling use cases
Differentiated positioning
Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate:
What makes our technology unique
Why it matters in real-world scenarios
Identify and develop distinctive story angles that highlight:
Product innovation
Real-world applications
Customer value and outcomes
The people and process changes required for transformation
Develop and maintain an editorial calendar grounded in:
Audience needs
Product innovation
Market and competitive insights
Actively monitor competitor and industry content to:
Identify narrative gaps and opportunities
Ensure Salesforce leads, not follows, in defining key topics and positions
Interview subject matter experts, practitioners, and leaders to:
Extract insights, lessons learned, and real-world nuance
Uncover stories that go beyond surface-level success
Author flagship thought leadership, guides, and long-form content that:
Builds a repeat audience
Feels editorial (not promotional)
Positions Salesforce as a leader in AI and the Agentic Enterprise
Use AI tools to:
Generate and refine story ideas
Accelerate drafting and iteration
Synthesize complex inputs from multiple stakeholders
Build scalable tools such as:
Gems
Prompt libraries
Templates
That enable content creators to:
Self-serve high-quality content
Maintain editorial standards
Create and adapt content across formats, including:
Blog
Video
Social
Newsletters
Identify how to tailor stories for:
Different audiences
Different channels
Different levels of technical depth

Requirements

What you’ll need

6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
Strong understanding of AI, software, or enterprise technology concepts
Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
Strong writing, editing, and storytelling skills
Proven ability to:
Develop distinctive story angles
Interview SMEs and extract meaningful insights
Translate complex ideas into clear, engaging content
Experience incorporating competitive and market insights into content strategy
Experience or strong interest in:
AI tools for content creation and workflow acceleration
Building scalable content systems (templates, prompts, frameworks)
Ability to simplify complex topics into clear, engaging content
Experience working cross-functionally with product, marketing, and technical teams

Benefits

Comp & perks

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyproduct marketingstorytellingwritingeditingAI toolscontent creationcontent systemscompetitive analysistechnical writing

Soft Skills

interpersonal skillscommunication skillscollaborationanalytical thinkingcreativityadaptabilityattention to detailproblem-solvingstory angle developmentaudience understanding