Senior Event Administrator

Salesforce

full-time

Posted on: 4/10/2026

Location Type: Hybrid

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💰 $94,000 - $142,300 per year

About the role

Plan and execute high-impact internal events that foster alignment, enablement, and connection across the company
Work cross-functionally with over a dozen internal teams to activate their workstreams and ensure they are meeting key milestones and deadlines
Manage end-to-end demand generation campaigns for Executive Summit programs across multiple events (Dreamforce, World Tour, etc.)
Monitor and report on registration metrics, conversion rates, and progress to goals
Track outstanding invites, RSVP status, and follow-up requirements
Coordinate invitation waves and manage send calendars
Communicate nomination criteria, allocations, deadlines and updates to field teams
Review and process customer nominations against program criteria
Manage nomination campaign statuses
Recommend optimizations to improve registration conversion

3+ years of event marketing experience in a fast-paced environment
Strong organizational skills and attention to detail
Top-notch organizational skills and time management skills, ability to manage complex tasks quickly and simultaneously
Experience using Salesforce and Slack preferred
Ability to work effectively in a team environment
Strong problem-solving and creative thinking skills
Experience in project management and event coordination is a plus
BS or BA related degree, or equivalent experience
Ability to travel as needed

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketingdemand generationregistration metricsconversion ratesproject managementevent coordination

Soft Skills

organizational skillsattention to detailtime managementproblem-solvingcreative thinkingteamwork