Salesforce

Senior Manager, Industries Product Marketing, Financial Services

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Washington • United States

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Salary

💰 $143,400 - $216,900 per year

Job Level

Senior

About the role

  • Work with the industry's best marketing team to help define the banking, insurance, wealth and asset management messaging, positioning and go-to-market strategy
  • Create visionary and compelling internal and external, customer-facing presentations
  • Support differentiated event marketing experiences at Salesforce and industry third-party events
  • Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message
  • Manage industry product launch plans, working closely with the industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline
  • Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages for Agentforce
  • Dream up engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process
  • Deliver customer-facing presentations to audiences of all sizes
  • Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
  • Partner with other marketing specialist teams to execute innovative marketing campaigns, SEO, and web design to build pipeline

Requirements

  • 5-to-8 years experience in marketing
  • Financial services or wealth and asset management marketing experience a plus, though not required
  • Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint
  • Experience/familiarity with the customer engagement lifecycle and CRM applications
  • Marketing portfolio with examples showcasing your writing style
  • Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
  • Ability to craft compelling positioning and thought leadership content
  • Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
  • Exceptional team player with proven ability to lead through influence
  • MBA a plus (but we also love brilliant people who didn't go to business school)
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingproduct marketingevent marketingcontent creationdata analyticscustomer engagement lifecycleSEOweb designpresentation designsales training materials
Soft Skills
communication skillswriting skillsteam playerleadershipinfluencecollaborationcreativitystrategic thinkingpresentation skillsadaptability
Certifications
MBA