Brand Content Strategy Lead
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • Washington • United States
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Salary
💰 $129,100 - $177,600 per year
Job Level
About the role
- Define, document, and maintain digital journeys for target audiences
- Develop and manage content strategy aligning brand campaign messages with audience needs
- Analyze journey pathways and existing content libraries
- Champion the brand content strategy by defining new content needs
- Guide development of new, journey-specific assets
- Continuously monitor and analyze user flow and engagement metrics
- Provide consolidated performance reports and actionable insights
Requirements
- 5+ years of progressive experience in digital marketing
- Demonstrated success in developing and executing strategic content frameworks
- Proven ability to optimize content for discoverability and channel-specific performance
- Strong analytical skills for analyzing user flow and engagement data
- Proactive in identifying content gaps and journey friction
- Exceptional verbal and written communication skills
- Bachelor's degree or equivalent relevant experience required
Benefits
- time off programs
- medical, dental, vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcontent strategyuser flow analysisengagement metricscontent optimizationstrategic content frameworksperformance reportingdata analysis
Soft skills
analytical skillscommunication skillsproactive problem solving