Salesforce

Product Director, Marketing Cloud

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: Indianapolis • Illinois • Texas • United States

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Salary

💰 $180,300 - $261,500 per year

Job Level

Lead

Tech Stack

CloudSQLTableau

About the role

  • Lead research and strategy for Marketing Cloud Adoption
  • Build adoption strategies grounded in customer behavior, industry trends, and Salesforce best practices
  • Lead qualitative and quantitative research efforts, analyze usage patterns across customer cohorts, and synthesize insights into strategic recommendations
  • Define adoption excellence strategies using “lookalike” customer cohorts to scale what works
  • Build frameworks to reach admin and business users, capture goals, and measure progress toward business value
  • Execute bridge plans that transition current customer success practices into future-state scalable models
  • Lead industry research studies to inform Customer Success innovation across product lines
  • Deliver high-impact presentations and narratives that engage VP- and SVP-level leaders with actionable insights

Requirements

  • 10+ years in management consulting, strategy, or customer success roles focused on B2C SaaS
  • Proven ability to generate strategic insights that drive measurable business outcomes
  • Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data
  • Exceptional executive communication skills and comfort engaging senior leaders with clarity and confidence
  • Deep experience leading qualitative and quantitative research in a business setting
  • Skilled at cross-functional collaboration and navigating complex organizations with agility and influence
  • Familiarity with CRM, SaaS adoption models, and the Salesforce ecosystem (Marketing Cloud a strong plus)
  • MBA or advanced degree in business, analytics, or related field (preferred)
  • Proficiency in SQL and data visualization tools (e.g., Tableau) (preferred)
  • Experience with Excel-based modeling, cohort analysis, and business case development (preferred)
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLdata visualizationExcel-based modelingcohort analysisbusiness case development
Soft skills
analytical skillsexecutive communicationcross-functional collaborationagilityinfluence
Certifications
MBAadvanced degree in businessadvanced degree in analytics