Salesforce

Associate Manager, Event Marketing Demand Generation

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, New York • 🇺🇸 United States

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Salary

💰 $92,600 - $140,200 per year

Job Level

JuniorMid-Level

About the role

  • Support end-to-end demand generation campaign execution across in-person, hybrid, and virtual events, spanning website, email, organic, and paid digital channels
  • Support the development and execution of attendee acquisition and attendee communications programs for events of varying sizes and audiences.
  • Execute campaign plans at the direction of Demand Generation leadership to drive registration, attendance, and pipeline
  • Partner cross-functionally with email, web, social, creative, performance marketing, and global teams to deliver integrated, high-impact campaigns.
  • Drive deployment of event websites with a focus on registration conversion and audience readiness.
  • Analyze audience insights and performance data to help refine event value propositions and inform platform and roadmap prioritization.
  • Support analysis of campaign performance and contribute to weekly, monthly, and quarterly reporting against goals.
  • Assist in building repeatable and scalable demand generation frameworks for event marketing motions
  • Support campaign operations, including creation of bills of materials, marketing requests, and tickets in Salesforce, Slack, and Asana

Requirements

  • 3+ years of marketing experience, with a focus on audience acquisition and demand generation.
  • Ability to think both strategically and tactically; understanding the big picture while executing detailed campaign work.
  • Strong project management and organizational skills, with high attention to detail and the ability to meet deadlines.
  • Solid understanding of marketing channels and omnichannel funnel strategies.
  • Clear, concise communication skills and strong expectation-setting with cross-functional partners.
  • Proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
  • Strong interpersonal skills and comfort collaborating across teams, seniority levels, and external partners.
  • Collaborative, self-motivated learner with a growth mindset.
  • Analytical orientation with experience using data and insights to inform decisions, optimize campaigns, and measure performance.
  • Ability to work a flexible schedule and travel 0–10%.
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcampaign executionaudience acquisitionevent marketingdata analysisperformance measurementmarketing channelsomnichannel strategiesproject managementregistration conversion
Soft skills
strategic thinkingtactical executionorganizational skillsattention to detailcommunication skillscollaborationinterpersonal skillsself-motivated learninganalytical orientationability to manage multiple initiatives