Salesforce

Senior Analyst, Strategic Events Analytics

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois, Washington • 🇺🇸 United States

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Salary

💰 $101,900 - $140,200 per year

Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Partner with Strategic Events stakeholders to understand business questions and decision needs, translating them into clear metrics, dashboards, and analytical outputs.
  • Support the ownership of end-to-end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third-party activations.
  • Analyze large, complex datasets to identify trends, risks, and opportunities related to performance, audience engagement, pipeline impact, and ROI.
  • Define and evolve KPIs, success metrics, and diagnostic views, iterating on dashboards and reporting as business needs change.
  • Build and maintain Tableau dashboards and self-service reporting, ensuring insights are accurate, usable, and decision-ready.
  • Write and maintain complex SQL queries to extract, transform, and analyze data across multiple platforms.
  • Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python where applicable for deeper analysis or automation.
  • Translate findings into clear, concise insights and recommendations for executive and cross-functional audiences.
  • Partner with Marketing Analytics, Marketing Operations, and Demand Generation to ensure data quality, consistent tracking, and scalable reporting frameworks.
  • Contribute to analytics standards, documentation, and best practices that improve efficiency and reduce ad-hoc reporting.

Requirements

  • Bachelor’s degree or equivalent practical experience in analytics, business, economics, marketing, or a related field.
  • 4–6+ years of experience in an analytics role.
  • Advanced SQL skills and experience working with large datasets.
  • Strong proficiency in Tableau and Excel / Google Sheets.
  • Demonstrated ability to translate business questions into metrics, dashboards, and insights.
  • Strong analytical thinking, attention to detail, and problem-solving skills.
  • Clear written and verbal communication skills; comfortable partnering with senior stakeholders.
  • Ability to operate independently in a fast-paced, ambiguous environment.
  • Experience with Python for analytics or automation (preferred).
  • Familiarity with dbt, Snowflake, or modern analytics engineering practices (preferred).
  • Experience in B2B marketing, demand generation, or event analytics (preferred).
  • Salesforce platform knowledge and/or marketing technology experience (preferred).
  • Passion for analytics enablement, self-service, and raising data literacy across teams (preferred).
Benefits
  • time off programs
  • medical, dental, vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLTableauExcelGoogle SheetsPythondata analysisdata transformationKPI definitiondashboard creationanalytics reporting
Soft skills
analytical thinkingattention to detailproblem-solvingwritten communicationverbal communicationstakeholder partnershipindependenceadaptabilitycollaborationdata literacy