Strategic Events Experience Lead
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: Indianapolis • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the main point of contact for Product Marketing, Product, and Field Marketing leaders, ensuring event strategies align with business priorities and launches.
- Lead quarterly planning and business reviews with Salesforce product and industry partners across campaigns, field, and product marketing to align priorities and update holistic event plans.
- Define the strategic presence of Salesforce product and industry solutions across the full event portfolio — from Campground activations to content tracks and ancillary events.
- Collaborate cross-functionally with Event Operations, Content Strategy and Operations, Event Demand Generation, Enablement and Pipeline Programs teams to deliver integrated experiences.
- Drive experience innovation by identifying, testing, and scaling emerging priorities or activations.
- Build and maintain a comprehensive event calendar for Salesforce product and industry solutions.
- Develop pre-event overviews and post-event recaps highlighting participation, presence, and impact.
- Partner with global teams to ensure alignment and scalability across international events.
- Track, analyze, and share event performance metrics, translating insights into actionable recommendations.
- Present updates and outcomes to stakeholders, including PMM, Sales, Product, and Strategic Events leadership.
Requirements
- 6–8 years of experience in event marketing and/or experience design and strategy (technology industry a plus)
- Proven track record of managing complex projects across multiple stakeholders and functions
- Highly organized and detail-oriented, with strong time management and prioritization skills
- Excellent communicator with the ability to influence and collaborate across senior stakeholders and teams
- Ability to interpret multiple, competing data points and priorities to provide data-driven decision making
- Comfortable operating in a fast-paced environment and adapting to change
- Willingness to travel for key global events
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- an employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingexperience designproject managementdata analysisevent performance metricsstrategic planningcontent strategyevent operationscampaign managementstakeholder management
Soft skills
organizational skillsdetail-orientedtime managementprioritizationcommunicationinfluencecollaborationadaptabilityproblem-solvingdecision making