Feature Marketing & Enablement, Associate Manager
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Lead the development and execution of holistic marketing strategies for event tech features.
- Define positioning, sequencing, and messaging frameworks that clearly communicate feature value to attendees.
- Own marketing strategy for Salesforce+ in-app enablement.
- Develop content strategies for the Salesforce Events mobile app.
- Build strategic push notification plans.
- Write and refine attendee-facing copy.
- Lead strategy and execution of onsite signage for event technology features.
- Partner with Product Managers and Operations Leads for accurate messaging.
- Maintain structured oversight across all messaging and documentation.
Requirements
- 5+ years experience in product marketing, event marketing, enablement, or related fields.
- Demonstrated ability to build and execute multi-channel marketing strategies for complex or technical products.
- Exceptional writing skills with a portfolio of clear, audience-focused messaging.
- Strong cross-functional collaboration and project management capabilities.
- Experience contributing to onsite or live event marketing components including signage, mobile app content, and notifications.
- Ability to translate product features into concise, value-driven narratives.
- High attention to detail and ability to manage multiple deliverables under tight timelines.
Benefits
- Health insurance
- 401(k)
- Flexible working hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingevent marketingenablementmulti-channel marketing strategiescontent strategiescopywritingmessaging frameworkspush notification plansonsite signagetechnical product marketing
Soft skills
writing skillscross-functional collaborationproject managementattention to detailability to manage multiple deliverablesaudience-focused messagingstrategic thinkingcommunication skillsexecution skillsorganizational skills