Digital Experience Strategy, Manager
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: Washington D.C. • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $115,600 - $174,900 per year
Job Level
SeniorLead
About the role
- Translate event objectives into digital strategy across web, mobile, virtual platforms, and onsite tools.
- Support prioritization of event technology features and improvements based on attendee needs, data and business value.
- Lead the strategy for virtual attendee engagement across Salesforce+ livestreams, broadcast programming and on-demand content.
- Define connection points between in-person and virtual experiences including content programming, session discovery, calls to action and follow-up engagement.
- Shape and optimize the attendee journey from pre-event planning through onsite engagement and post-event content discovery.
- Identify new digital capabilities and propose pilots aligned to event goals.
- Create concise recaps of digital and virtual feature performance including adoption, engagement and business impact.
Requirements
- 7+ years in event technology, digital strategy, broadcast/virtual event production, event management or related fields.
- Strong ability to translate business goals into digital experience plans.
- Data-driven mindset with the ability to interpret analytics.
- Strong cross-functional leadership and communication skills.
- Highly organized, detail oriented and comfortable operating in fast-paced environments.
- Deep interest in digital technologies and attendee experience design.
- Willingness to travel as needed.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital strategyevent technologybroadcast productionvirtual event productiondata interpretationanalyticsattendee experience design
Soft skills
cross-functional leadershipcommunicationorganizationaldetail orientedability to operate in fast-paced environments