Salesforce

Senior Manager, Field Marketing

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, Virginia • 🇺🇸 United States

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Salary

💰 $141,300 - $213,800 per year

Job Level

Senior

About the role

  • Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business.
  • Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities.
  • Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation.
  • Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early.
  • Design and maintain end-to-end content journeys by industry and line of business, aligned to personas and stages of the buyer journey.
  • Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution.
  • Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization.
  • Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market.
  • Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment.
  • Define global audience segmentation strategies across key channels for the GPS business.

Requirements

  • 10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment.
  • Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred.
  • Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization.
  • Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning.
  • Experience partnering with regional teams across AMER, EMEA, and ANZ.
  • Strong analytical mindset with the ability to translate performance data into strategic recommendations.
  • Exceptional stakeholder management skills and comfort leading through influence rather than direct authority.
  • Excellent written and verbal communication skills.
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
global marketingintegrated campaignsfield marketing strategydemand generationcontent journey designpersona-based marketingmulti-channel campaign planningaudience segmentation strategiescampaign frameworksmessaging architecture
Soft skills
analytical mindsetstakeholder managementleadership through influencewritten communicationverbal communication