Salesforce

Senior Growth Lifecycle Marketing Manager

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, Illinois, Washington • 🇺🇸 United States

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Salary

💰 $155,400 - $213,800 per year

Job Level

Senior

About the role

  • Design and execute multi-channel (email, push notification, in-product messaging, etc.) lifecycle programs that leverage Slack's product experience to nurture users, drive adoption, and convert them into loyal, paying customers
  • Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle
  • Maintain existing lifecycle programs and drive project execution from drafting email marketing briefs to launch
  • Partner closely with product marketing, product management, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing email campaigns
  • Execute and analyze creative A/B test plans to improve engagement performance and conversion rates
  • Work with our analytics team to measure each experiment, document and socialize findings, and develop next steps toward future iterations
  • Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences

Requirements

  • 5-7 years of email marketing or product growth experience in a B2B SaaS environment
  • Understanding of product-led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention
  • Demonstrated experience planning and executing programs particularly adoption, cross-sell, and upsell and an understanding of marketing channels like email, advertising and in-app messaging
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools
  • Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization
  • Effective communication with peers and senior leaders
  • Strong collaboration and interpersonal skills, with the ability to build effective relationships with cross-functional teams
  • A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences
  • BA/BS degree
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingcustomer segmentationA/B testingcohort analysisconversion rate optimizationproduct-led growthcustomer acquisitioncustomer activationcustomer retentionmarketing automation
Soft skills
effective communicationcollaborationinterpersonal skillsrelationship buildingcustomer behavior understandingcommitment to customer experience
Certifications
BA/BS degree