VP, Data360 Product Marketing
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $230,600 - $368,900 per year
Job Level
Lead
About the role
- Develop and evolve a compelling narrative and value proposition for Data360.
- Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.) for Data360 to reflect the positioning and showcase the vision of our overall solution.
- Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.
- Develop and refine customer segmentation; understand and document detailed customer personas and needs.
- Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
- Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
- Launch new Data360 solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.
- Drive field readiness and enablement for new Data360 solutions and capabilities.
- Work closely with industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
- Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
- Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
- Develop and grow a team of diverse product marketing talent.
Requirements
- 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
- Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.
- Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
- Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
- Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
- Ability to influence and deliver results in global, matrixed environments composed of internal and external stakeholders.
- Ability to travel domestically and internationally ~25% of the time.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdemand generationcustomer segmentationmulti-channel marketing campaignskey performance indicatorsproduct requirementspositioningmessagingdata platformsB2B SaaS
Soft skills
leadershipcommunicationcross-functional collaborationrelationship buildingstorytellinginfluenceresults-orientedteam developmentstakeholder alignmentmarket needs synthesis