Salesforce

Manager, Agentforce GTM Product Marketing

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, Illinois, New York • 🇺🇸 United States

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Salary

💰 $127,200 - $174,900 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudGo

About the role

  • Serve as the Agentforce GTM expert across product, marketing, and sales translating innovation into clear, actionable programs that drive adoption and revenue growth.
  • Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
  • Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth.
  • Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
  • Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
  • Build and deliver high-impact presentations and demos for internal enablement sessions.
  • Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
  • Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
  • Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms.
  • Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
  • Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
  • Partner with Strategic Events to design and deliver Agentforce experiences at Dreamforce, World Tours, and internal enablement events.
  • Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Requirements

  • 5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
  • Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
  • Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
  • Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
  • Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
  • Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
  • Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
  • Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
  • Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
  • Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
  • Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
  • Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingSolution EngineeringSalesGo-To-MarketSalesforce AIAgentforceB2B SaaSenablement programssales playsconsumption-based pricing
Soft skills
presentation skillsstorytellingcollaborationinfluencingorganizational skillsadaptabilitycreativityfocuscommunicationexecutional excellence