Salesforce

Senior Creative Strategist

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: Indianapolis • Illinois, New York, Washington • 🇺🇸 United States

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Salary

💰 $137,100 - $188,600 per year

Job Level

Senior

About the role

  • Clearly identify the creative needs within a project and articulate precise business and audience goals.
  • Lead in-depth discussions around intended audience, message hierarchy, and business goals.
  • Transform abstract goals and research into a clear, actionable, and inspiring creative brief that guides the Creative team.
  • Shape the content strategy that guides the creative process.
  • Proactively review developing content to ensure it remains aligned with the established strategy.
  • Analyze content metrics and audience engagement data to generate actionable, data-driven insights.
  • Work with stakeholders across the organization to develop creative assets that are engaging, impactful, and drive business value.
  • Contribute to developing the core strategic operating model for the Creative Strategy function by helping build foundational programs.

Requirements

  • 5+ years of hands-on experience in creative strategy, content strategy, or a closely related strategic role.
  • Proven ability to define the core business problem, blending strategic thinking with analytical skills to interpret data and measure content success.
  • Experience building comprehensive, cross-channel creative plans, including defining content types, distribution channels, and message hierarchy.
  • Skill in identifying the creative potential of a project and articulating a compelling strategic vision and narrative framework.
  • Effective facilitation and stakeholder management skills.
  • Understanding of creative processes and project workflows across editorial, email, video, and graphic design disciplines.
  • Proven success managing multiple complex, cross-functional projects and competing priorities in a fast-moving, often ambiguous environment.
  • Experience with collaboration and project management platforms (e.g., Slack, Google Workspace).
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategycontent strategydata analysiscontent metricscross-channel creative plansmessage hierarchystrategic visionnarrative frameworkproject workflowsstakeholder management
Soft skills
strategic thinkinganalytical skillseffective facilitationcommunicationcollaborationproject managementproblem-solvingadaptabilityleadershiporganizational skills