Lead Generation

• Lead the practical application of text-to-video (T2V) and text-to-image (T2I) platforms (e.g., Runway, Midjourney, Veo3, Pika Labs, Adobe Firefly) to rapidly create, augment, and iterate on visual assets for high-priority campaigns.
• Develop and maintain a library of best-in-class prompt structures, seeds, and models to ensure consistent, high-quality, and on-brand creative outputs at scale.
• Design and implement seamless workflows that integrate AI-generated content into traditional post-production pipelines using Adobe After Effects, Premiere Pro, and other compositing tools.
• Apply a keen artistic eye to curate, select, and refine AI outputs, ensuring they meet the highest standards of visual fidelity, creative integrity, and emotional impact.
• Act as the subject matter expert, leading research and development into emerging Generative AI technologies (including 3D, AR, and personalized content applications) and proactively proposing new creative opportunities.
• Develop and lead training sessions for the wider Studios team on effective, ethical, and advanced use of Generative AI tools, raising the collective proficiency of the organization.
• Collaborate with legal and brand teams to establish clear, documented guidelines and best practices for the responsible and ethical use of AI, ensuring all outputs are brand-safe and comply with copyright standards.

Lead Generative AI Artist/Specialist

Product Director, Marketing – Lead Generation Experience, AppExchange