Digital Experience Strategist

Salas O'Brien

. Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $75,000 - $85,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution
Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation
Partner closely with our in-house design team to ensure alignment between design intent and technical execution
Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences
Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery
Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience
Evaluate and implement a modern site search experience that delivers relevant results across all content types
Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable
Own day-to-day site health, performance, and technical maintenance
Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM
Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge
Provide other technology-related support as needed.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, digital media or related field
Eight - twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale
Hands-on experience with WordPress, including custom post types, Advanced Custom Fields, and block-based content development
Experience working with APIs, webhooks, and third-party integrations
Experience implementing or significantly configuring a website search solution
Clear written and verbal communication skills
Experience in a professional services or B2B environment preferred
Familiarity with search engine optimization (SEO) as well as AI optimization
Flexibility and willingness to work on various projects and tasks
Demonstrated ability to work independently and take initiative to drive projects forward.

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Wellness programs and employee assistance resources
Professional development support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

WordPresscustom post typesAdvanced Custom Fieldsblock-based content developmentAPIswebhookswebsite search solutionSEOAI optimizationdigital marketing

Soft Skills

clear written communicationclear verbal communicationflexibilityinitiativeindependencecollaborationrelationship managementproject managementorganizational skillsproblem-solving