Marketing Manager – Impact CX
Salas O'Brien
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop a short, mid, and long term marketing strategy in conjunction with business development, marketing, and senior leadership, including annual planning, prioritization, and oversight of marketing initiatives across regions and market sectors.
- Translate strategic objectives into clear marketing plans, timelines, and deliverables, ensuring alignment with business development and operational goals.
- Establish governance for brand standards, messaging, and marketing processes to drive consistency, efficiency, and quality.
- Define success metrics, track performance, and provide regular reporting to leadership on progress, impact, and resource needs.
- Support and develop a strategy surrounding social media, specifically LinkedIn.
- Support the proposal development process, ensuring high-quality, compliant, and compelling responses for RFQs, RFPs, and other pursuits.
- Maintain and continuously improve proposal templates, boilerplate content, resumes, project descriptions, and case studies.
- Establish standardized proposal workflows, kick-off meeting expectations, review cycles, and QA/QC processes to improve efficiency and consistency.
- Partner with technical teams and business development to guide narrative strategy, positioning, and differentiators for key pursuits.
- Champion responsible use of technology and AI tools to support requirement tracking, content development, and proposal quality control.
- Oversee development and maintenance of marketing collateral, qualifications, presentations, and content that supports pursuit and BD efforts.
- Enable leadership and project teams with consistent messaging and approved content for external visibility and client engagement.
- Build and manage centralized content libraries and systems that improve accessibility, reuse, and speed of delivery.
- Manage and mentor marketing staff and shared resources by setting priorities, workloads, and quality expectations.
- Coordinate with external vendors and consultants as needed to support design, writing, and production efforts.
- Support marketing budgets, resource planning, and capacity forecasting to ensure initiatives are executed effectively.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent relevant experience).
- 7+ years of marketing and proposal development experience, preferably within engineering, commissioning, or professional services.
- Proven ability to lead strategic initiatives while maintaining hands-on oversight of proposal development.
- Strong writing, editing, and narrative development skills with experience translating technical content for diverse audiences.
- Demonstrated experience establishing processes, standards, and workflows across teams or regions.
- Proficiency with Microsoft Office, Adobe InDesign, and proposal/CRM tools.
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Wellness programs and employee assistance resources
- Professional development support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyproposal developmentnarrative developmentcontent developmentperformance trackingsuccess metricsworkflow establishmentquality assurancebudget managementresource planning
Soft skills
leadershipcommunicationcollaborationmentoringorganizational skillsstrategic thinkingwritingeditingproblem-solvingprioritization