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Marketing Coordinator
Sakara LifeMarketing Coordinator supporting Sakara Life’s premium wellness nutrition programs, supplements, and educational content. Managing paid media, email/SMS, social, influencer partnerships, and campaign reporting.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns, email/SMS marketing, and social media content creation. Proficient in coordinating influencer partnerships and maintaining marketing calendars while ensuring clear communication and project management.
Highest-signal resume keywords
Paid Media ManagementEmail/SMS MarketingSocial Media Content CreationInfluencer Relationship ManagementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ExperienceCampaign ExecutionPerformance ReportingWebsite UpdatesMarket Research
Soft Skills
Attention to DetailClear CommunicationAdaptabilityOrganizationRelationship Management
Tools & Technologies
Meta Ads ManagerGoogle Ads ManagerTikTok Ads ManagerEmail/SMS PlatformsAdobe Creative Suite
Industry Keywords
DTCWellnessCPGContent CollaborationHealth Brands
About the role
Key responsibilities & impact- Assist in coordinating affiliate platforms and relationships and managing influencer partnerships, including outreach, relationship management, and content collaboration
- Develop and implement a social media content calendar with the VP of Marketing
- Collaborate with creative contractors and content creators on on-brand social media graphics, photos, and videos
- Manage Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads
- Set up and execute email, automated trigger email, and SMS marketing campaigns, including assets, distribution lists, segmentation, testing, and deployment
- Coordinate gifts-with-purchase and retention promotions with Operations
- Own and maintain the master marketing calendar across paid, email/SMS, and social channels
- Pull performance reporting across paid media, email/SMS, and social for the VP of Marketing
- Make basic website and landing page updates, including banners, promotional pages, and PDP tweaks
- Monitor and respond to social comments and direct messages, triaging to Customer Experience as needed
- Manage administrative coordination with vendors and contractors
- Conduct ad-hoc market and competitor research
- Support the VP of Marketing and broader marketing and creative team as needed
Requirements
What you’ll need- 1–2 years of marketing experience
- Experience ideally involving paid media, email/SMS marketing, or social/content
- DTC, wellness, or CPG experience is a plus
- Familiarity with Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and email/SMS platforms such as Klaviyo or Attentive is preferred
- Familiarity with basic design/content tools such as Figma, Adobe Creative Suite, or CapCut is a plus
- Ability to work hands-on and figure things out with limited hand-holding
- Strong project management, organization, and attention to detail
- Ability to juggle multiple campaigns, deadlines, and stakeholders
- Clear, proactive communication skills
- Comfort managing outreach and relationships with influencers, affiliates, and creative contractors
- Adaptability in a fast-paced, lean team environment
- Interest in health, wellness, and lifestyle brands
- Passion for helping build Sakara's brand presence
Benefits
Comp & perks- Health Insurance through Aetna Medical (90% Coverage for Individual)
- Dental & Vision (100% Coverage for Individual)
- Flexible Vacation
- 401k Program
- Pre-tax Commuter Benefits & Flexible Spending Account
- Paid Parental Leave
- Employer Paid Short Term Disability
- Discounts on Sakara products
- Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
- A vibrant and inclusive company culture
- The chance to make a meaningful impact on people's lives through wellness and nutrition
- Remote/hybrid work with flexibility