Senior Marketing Specialist

SailPoint

Senior Marketing Specialist leading joint marketing strategies for SailPoint's technology partnerships. Develops global marketing initiatives and campaigns, focusing on hybrid SaaS solutions and demand generation.

Posted 5/8/2026full-timeAustin • Alabama, Alaska, Arizona, Texas • 🇺🇸 United StatesSenior💰 $85,800 - $144,550 per yearWebsite

About the role

Key responsibilities & impact

Develop the joint global marketing strategies with a few Strategic Technology Alliances that underpin the go-to-market strategy for each alliance
Craft compelling value-propositions, messaging and positioning that addresses a buyer’s needs and invokes the desire to engage and adopt joint solutions built on the SailPoint platform
Own the strategy and creation of joint alliance market-facing and internal enablement content that manifest the differentiation of SailPoint in the market.
Leverage traditional channel and system integrator partnerships for tri-party channels to market
Develop joint marketing campaigns (content, thought leadership, demand activations) with each Strategic Alliance, that targets key industries and markets, with our joint solution, that results in sales team, opportunity identification, and pipeline for the partnerships
Develop scalable marketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events, Campaigns, PR, and AR to drive awareness and demand for SailPoint
Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences

Requirements

What you’ll need

5+ years of experience on high-performing marketing teams, working Strategic Alliance Partners and optimization of vendor marketplaces
Product Marketing experience and the ability to establish the unique positioning and content of our joint solutions with our strategic alliances
Ability to establish partnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation globally.
Self-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlines.
AI-savvy, ability to scale, automate, and multi-task a variety of critical priorities and stakeholders across several strategic partners.
Experience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners.
Strong project/program management skills, with proven record of managing end-to-end development of strategic campaigns and initiatives.
Comfortable within a global scope, understanding local nuances, while driving strategic priorities.
Strong analytical and problem-solving skills.
Excellent interpersonal, facilitation, and communication skills.
Enterprise security software/SaaS experience and Marketplace experience.

Benefits

Comp & perks

Health and wellness coverage: Medical, dental, and vision insurance
Disability coverage: Short-term and long-term disability
Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
Additional life coverage options: Supplemental life insurance for employees, spouses, and children
Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
Financial security: 401(k) Savings and Investment Plan with company matching
Time off benefits: Flexible vacation policy
Holidays: 8 paid holidays annually
Sick leave
Parental support: Paid parental leave
Employee Assistance Program (EAP) and Care Counselors
Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
Health Savings Account (HSA) with employer contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingvalue proposition creationdemand generationproject managementcampaign developmentcontent creationmarket analysisstrategic marketingAI automationSaaS

Soft Skills

self-starterinterpersonal skillscommunication skillsanalytical skillsproblem-solving skillsfacilitation skillscross-functional collaborationrelationship managementbias for actionmulti-tasking