SafetyChain Software

Senior Manager, Customer Marketing

SafetyChain Software

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $135,000 per year

Job Level

Senior

About the role

  • Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal
  • Partner with Account Management and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays
  • Align programs with revenue goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR
  • Develop and manage a steady pipeline of customer stories, references, and testimonials
  • Collaborate with Product Marketing, CS and implementation to deploy assets across the customer journey, supporting acquisition, expansion, and retention
  • Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities
  • Co-lead planning and execution of ChainReaction, our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration
  • Coordinate Executive Customer Advisory Board (CAB) initiatives with product team — meeting logistics, content planning, follow-ups, and engagement strategies
  • Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships
  • Work closely with Customer Success, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account growth
  • Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations
  • Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use
  • Track key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution
  • Provide actionable insights to improve performance and demonstrate marketing impact across the customer lifecycle

Requirements

  • 5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles
  • Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles
  • Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics
  • Demonstrated success leading customer events, summits, or CABs
  • Exceptional storytelling, content development, and project management skills
  • Data-driven mindset with experience measuring influence on pipeline and retention
  • AI-forward operator — you actively use AI tools to accelerate content creation, campaign building, and program operations.
  • Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives
Benefits
  • Competitive compensation plan
  • Opportunity for stock options
  • Health benefits
  • Self Care PTO Plan
  • Flex Schedule
  • Work From Home Flexibility
  • Annual investment in your professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcustomer marketingcustomer advocacyaccount-based marketing (ABM)customer segmentationcustomer lifecycle tacticsdata analysiscontent developmentproject managementcampaign measurement
Soft Skills
storytellingcollaborationcommunicationleadershiporganizational skillsstrategic thinkinginsight generationcustomer engagementrelationship buildingevent planning