B2B Content Lead
Safety Wing
full-time
Posted on:
Location Type: Remote
Location: Anywhere in the World
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Salary
💰 $25 - $36 per hour
Job Level
About the role
- Independently creating high-quality B2B content (written, video, or mixed formats) that reflects SafetyWing’s voice and editorial bar
- Owning the content flywheel end to end: ideation, creation, distribution, iteration, and pruning what doesn’t work
- Partnering closely with the Head of Lead Generation to create content that drives inbound traffic, qualified leads, and pipeline impact
- Identifying which content should be ungated vs. gated, and designing gated assets that convert
- Creating content that helps our opener team start better conversations and gives our closing team credibility and momentum later in the funnel
- Writing and shaping LinkedIn content that consistently drives engagement, reach, and inbound interest
- Designing distribution and repurposing strategies so each core piece of content is adapted across multiple channels (blog, LinkedIn, email, video, sales enablement)
- Leading SafetyWing’s approach to SEO and AI/LLM optimization by creating content that is authoritative, quotable, and structurally clear
- Actively testing and refining how SafetyWing appears in search engines and AI-generated answers
- Establishing direction and quality by example, not by delegation
- Deciding what *not* to make and focusing effort on content that compounds over time
Requirements
- Has deep experience producing B2B content that drives measurable outcomes, not just activity
- Is a strong individual contributor who can create publish-ready content themselves
- Has excellent editorial judgment and a clear sense of what is worth making
- Understands how content supports the full funnel, from inbound acquisition to deal acceleration
- Is fluent in modern SEO and increasingly in AI/LLM-driven discovery
- Thinks in systems and flywheels, not one-off assets
- Is opinionated, decisive, and comfortable being accountable for results
Benefits
- Fully remote work environment – work from anywhere globally
- Our own global safety net, giving you worldwide health, income, and travel coverage
- A minimum of four weeks of vacation per year
- A new laptop
- Potential to unlock equity compensation, yearly home office allowance and more!****
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B content creationSEOAI/LLM optimizationcontent distributioncontent strategyeditorial judgmentcontent ideationcontent iterationgated content designmeasurable outcomes
Soft Skills
individual contributordecisiveaccountableopinionatedstrong communicationcollaborationstrategic thinkingcreativityleadership by exampleadaptability