Safety Wing

Content Manager

• Independently creating high-quality B2B content (written, video, or mixed formats) that reflects SafetyWing’s voice and editorial bar
• Owning the content flywheel end to end: ideation, creation, distribution, iteration, and pruning what doesn’t work
• Partnering closely with the Head of Lead Generation to create content that drives inbound traffic, qualified leads, and pipeline impact
• Identifying which content should be ungated vs. gated, and designing gated assets that convert
• Creating content that helps our opener team start better conversations and gives our closing team credibility and momentum later in the funnel
• Writing and shaping LinkedIn content that consistently drives engagement, reach, and inbound interest
• Designing distribution and repurposing strategies so each core piece of content is adapted across multiple channels (blog, LinkedIn, email, video, sales enablement)
• Leading SafetyWing’s approach to SEO and AI/LLM optimization by creating content that is authoritative, quotable, and structurally clear
• Actively testing and refining how SafetyWing appears in search engines and AI-generated answers
• Establishing direction and quality by example, not by delegation
• Deciding what *not* to make and focusing effort on content that compounds over time

B2B Content Lead

Affiliate Manager

• Lead and close platform deals that emerge from outbound, inbound, and partner-led opportunities
• Own platform relationships end-to-end: commercial conversations, onboarding, growth, renewal, and expansion
• Identify and activate key revenue inflection points (launches, renewals, new product releases) to grow your book of business
• Build trusted relationships and serve as a strategic advisor to partner leadership teams
• Conduct Quarterly Business Reviews with our platform partners, using data to propose growth strategies
• Design scalable systems and processes that allow partners to successfully sell our product without heavy-touch involvement
• Identify churn risks early and work cross-functionally to mitigate them

B2B Content Lead

Platform Business Partner