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Marketing Business Analyst – Operations Coordinator
SafeLeaseMarketing Business Analyst coordinating CRM integrations, reporting, and launches for SafeLease’s commercial property insurance business. Translating marketing requirements into technical specifications and keeping cross-functional projects on track.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in managing marketing operations with a focus on HubSpot and Salesforce integration, alongside strong requirements-gathering and documentation skills. Capable of analyzing processes and performance data to drive improvements and effectively communicate with both technical and non-technical stakeholders.
Highest-signal resume keywords
HubSpot ExperienceSalesforce ExperienceRequirements GatheringProject ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business AnalysisMarketing OperationsProcess ImprovementReportingTechnical Documentation
Soft Skills
Organizational SkillsCommunication SkillsProblem-Solving Skills
Tools & Technologies
AI ToolsCRM SystemsEmail Campaign Tools
Industry Keywords
Stakeholder RequirementsProject Status TrackingIntegration
About the role
Key responsibilities & impact- Keep HubSpot and Salesforce connected and working together across CRM, email/campaign tools, website, and other systems
- Build reporting that shows the team what is converting and why
- Gather and document stakeholder requirements for launches, campaigns, and projects
- Translate marketing needs into clear specifications for engineering or other teams
- Analyze current processes and performance data to identify improvements
- Track active marketing projects and launches, maintain visible timelines, and identify blockers
- Serve as the trusted source for project status
- Act as the point of contact for technical marketing builds and oversee delivery
Requirements
What you’ll need- 2–4 years of experience in business analysis, marketing operations, or a related role
- Hands-on experience with HubSpot and Salesforce required
- Ability to learn new platforms quickly and understand how they integrate
- Strong requirements-gathering and documentation skills
- Ability to identify data or process problems and explain them clearly to technical and non-technical audiences
- Highly organized, with the ability to manage multiple projects
- Comfortable using AI tools such as Claude
- Satisfactory general and criminal background check
- Authorization to work in the United States
- Must not require visa sponsorship now or in the future to continue working in the United States
Benefits
Comp & perks- Competitive pay
- Equity
- Unlimited PTO
- Full health benefits
- Flexible work setups