B2B Social ABM Marketing Specialist

Safe Software

B2B Social ABM Marketing Specialist managing social media strategies for Safe Software. Leading campaigns and aligning with sales efforts to drive demand generation across various channels.

Posted 7/31/2026full-timeBritish Columbia • 🇨🇦 CanadaMid-LevelSenior💰 CA$74,346 - CA$85,672 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B social media marketing with a focus on demand generation strategies across platforms like LinkedIn and Reddit. Proficient in leveraging analytics to connect social engagement to sales outcomes and pipeline performance.

Highest-signal resume keywords

B2B Social Media MarketingLinkedIn Campaign ManagerDemand Generation StrategyABM FrameworksMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent DevelopmentAudience SegmentationKPI DefinitionCampaign Optimization

Soft Skills

Analytical SkillsExcellent Writing

Tools & Technologies

HubSpotSocial Listening ToolsAI Tools

Industry Keywords

SaaSGISGeospatialGovernmentData Analytics

Tech Stack

Tools & technologies

ETL

About the role

Key responsibilities & impact

Own B2B social strategy across LinkedIn, Reddit, and emerging channels, mapped to ABM tiers — 1:1 named accounts, 1:Few industry segments, 1:Many demand generation
Build demand generation content pillars tailored to key verticals including Government, Utilities, Transportation, and Telecommunications
Run campaigns end to end: content briefing, scheduling, distribution, optimization, and reporting
Partner with Sales, BDRs, and Account Managers to align social campaigns to active pipeline stages and account-level engagement signals
Translate social engagement data into sales intelligence — surfacing warm accounts, high-intent signals, and advocacy opportunities
Amplify customer wins, integration stories, and product use cases that support account penetration and expansion
Own LinkedIn channel strategy across paid and organic, with audience targeting by vertical, job title, company size, and geography
Reactivate Reddit as a strategic demand generation and community channel, building Safe Software's credibility in GIS, geospatial, and developer communities
Report on social performance with clear attribution to pipeline and revenue, using social listening to surface trends, competitive activity, and customer sentiment
Conduct regular SWOT analysis of Safe Software's social presence against competitors and industry benchmarks
Leverage AI tools to accelerate content development, audience research, and campaign ideation

Requirements

What you’ll need

4+ years of B2B social media marketing experience, ideally in SaaS, tech, or data/analytics
Track record building vertical social strategies tied to demand generation and pipeline goals — not just content calendars, and with a clear line to sales motions and pipeline outcomes
Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn strategy, and audience segmentation
Working knowledge of ABM frameworks (1:1, 1:Few, 1:Many) and how social supports each tier
Experience with marketing automation and CRM platforms; HubSpot strongly preferred
Strong analytical skills — able to define KPIs, build reports, and connect social activity to pipeline and revenue
Excellent writer with strong content instincts.
Nice to Have:
Experience marketing to Government, GIS/geospatial, or enterprise data and infrastructure audiences — bonus if you've worked with FME, spatial data, or ETL/integration platforms
Reddit community management or other organic community-building experience
Hands-on use of AI tools to accelerate content, audience research, and campaign development
Experience with social listening tools (Sprout Social, Brandwatch, Sprinklr, or similar)

Benefits

Comp & perks

Meaningful Work: Make a profound impact across our business, workplace and data integration product.
A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!