Principal Marketing Specialist
SAE International
part-time
Posted on:
Location Type: Hybrid
Location: Pittsburgh • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Act as the primary marketing liaison for the Events product line, working closely with event management and content development to align event marketing with organizational goals.
- Serve as the primary point of contact for the marketing agency, ensuring alignment with SAE’s strategic objectives and providing direction for engagement and revenue-driven campaigns.
- Develop and execute comprehensive, multi-channel marketing plans for assigned events within the portfolio.
- Own campaign strategy that drives attendance, exhibitor and sponsor leads, and repeat engagement across priority markets and segments.
- Create and oversee compelling marketing materials and manage digital campaigns across email, social media, paid advertising, and nurture journeys that support all stages of the event lifecycle.
- Use market insights, competitive intelligence, and performance data to shape event marketing strategies, refine audience targeting, and optimize campaign performance. Regularly report on key performance indicators and make data-informed recommendations.
- Manage budgets to ensure efficient resource allocation and campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 6 years of experience in marketing, preferably within a B2B, event, or membership based organization
- 6 years of experience marketing conferences, tradeshows, or technical events
- Proven experience in developing and executing successful integrated marketing strategies and campaigns
- Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and paid media
- Proficiency in marketing analytics tools and the ability to interpret data to drive decision-making.
- Preferred experience working within Workfront, Salesforce, Marketo, or related platforms.
- Experience marketing to engineers, technical professionals, or business decision makers in mobility is a plus.
Benefits
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycampaign managementdigital marketingemail marketingcontent marketingpaid mediamarketing analyticsaudience targetingbudget managementdata analysis
Soft skills
communicationcollaborationleadershipstrategic thinkingproblem-solvingcreativityorganizational skillsdata-informed decision makingrelationship managementperformance reporting