saas.group

Product Marketing Manager

saas.group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇺 Anywhere in Europe

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Job Level

Mid-LevelSenior

About the role

  • Own product launches end-to-end: positioning, messaging, collateral, and internal enablement.
  • Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies) that help us displace competitors and shorten sales cycles.
  • Build a competitive intelligence function to track competitors and keep our teams sharp on differentiation.
  • Define and update ICP personas and buyer journeys, with a focus on mid-market and enterprise e-commerce.
  • Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions.
  • Equip partners with co-marketing decks, playbooks, and enablement guides, working closely with the Head of Partnerships to support partner-sourced revenue.
  • Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns.
  • Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy.
  • Track feature adoption and usage, measuring the effectiveness of GTM launches.

Requirements

  • 4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools.
  • Proven ability to translate technical product capabilities into clear, outcome-driven messaging.
  • Experience launching and positioning products in enterprise or mid-market environments.
  • Strong background in building sales enablement content and supporting ABM or enterprise campaigns.
  • Excellent research and analytical skills — ability to pull insights from customers, competitors, and markets.
  • Familiarity with e-commerce, technical SEO, or related domains a strong plus.
  • Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams.
  • Outstanding written and verbal communication skills.
Benefits
  • Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
  • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
  • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
  • Small & friendly team: We help each other out, have fun, and joke around.
  • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
  • Flexible paid time off: We want you to recharge your batteries when needed.
  • Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS product marketingsales enablement contentABM campaignstechnical SEOweb technologiescompetitive intelligenceproduct positioningcustomer feedback synthesisfeature adoption trackingoutcome-driven messaging
Soft skills
collaborationresearch skillsanalytical skillswritten communicationverbal communication
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