saas.group

Head of Sales and Marketing – B2B SaaS

saas.group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own the full Sales & Marketing strategy and execution across acquisition, activation, closing, retention, and expansion.
  • Drive sustainable pipeline generation through multi-channel marketing (content, SEO, paid, email, sales-assisted growth, partnerships).
  • Implement a transparent, metrics-driven sales motion including forecasting, qualification, demo excellence, deal review, and performance management.
  • Analyze funnel data, identify bottlenecks, and continuously optimize conversion across each stage.
  • Own pricing & packaging experiments, including evaluating new plans, discounting frameworks, and expansion opportunities.
  • Collaborate with saas.group’s central Marketing Team to exchange best practices, benchmark performance, and leverage shared expertise.

Requirements

  • 7–10+ years of commercial experience across B2B SaaS, including meaningful exposure to both Sales and Marketing.
  • Proven track record scaling revenue engines in SMB or mid-market SaaS environments.
  • Deep understanding of SaaS metrics: ARR/MRR, CAC, LTV, NDR/GDR, pipeline conversion, churn, and payback periods.
  • Strong command of modern Marketing channels (SEO, paid, content, lifecycle, partnerships) and Sales motions (discovery, demos, negotiation, closing).
  • Analytical and data-driven approach to diagnosing funnel performance and identifying opportunities.
  • Experience building and leading small but highly effective commercial teams.
  • Excellent communication, storytelling, and leadership skills; able to inspire teams and persuade stakeholders.
  • Fluency in English AND French.
  • Comfortable working in a fully remote environment with high autonomy and ownership.
  • Knowledge of Salesforce and its environment will be a plus.
Benefits
  • Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
  • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it.
  • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
  • Small & friendly team: We help each other out, have fun, and joke around.
  • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
  • Flexible time off: We want you to recharge your batteries when needed.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaSSaaS metricsARRMRRCACLTVNDRGDRpipeline conversionchurn
Soft skills
analyticaldata-drivencommunicationstorytellingleadershipinspiring teamspersuading stakeholderscollaborationautonomyownership