Director

• Reporting to our SVP, Head of Search, this role will serve as a people leader, inclusive of SEM channel specialists (Paid search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboards, etc., in addition to SEO specialists.
• This role will serve as a Search thought leader prepared to respond to the changing landscape
• The ideal candidate will have recent experience in SEO/GEO or AEO/AIO, as well as direct experience optimizing for LLMs across paid and organic search
• This candidate should come with a strong POV regarding how to operationalize a GTM approach for LLM optimization
• Hands-on experience and knowledge of content and tech audits for organic search
• Comfortable working with SEO reporting and visibility monitoring
• Responsible for revenue driven from new business, client relationships, and client growth
• Will serve as an escalation point across a set of top clients and will be highly active in pitches, scoping, and working closely with our growth team
• Will present Paid Search and organic strategy, performance, and tactical priorities to the client and internal stakeholders
• Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
• Drives Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities
• Present QBRs, planning presentations, and testing plans regularly
• Lead client calls from a paid search perspective
• Forecasting, budgeting, and diminishing return analysis
• Manages others from Account Managers to Directors
• Accountable for team growth (training and mentorship) and retention
• Highly involved with hiring and onboarding new employees
• Manages a team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
• Delivers feedback, performance reviews, support, and recognition in pursuit of achieving team goals
• Helps lead career pathing and coaching
• Serves as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
• Responsible for training for the team, department, and agency
• Contribute to team morale and culture through engagement, team building, and mentorship
• Contribute to overall department training, POVs, award submissions, and case studies
• Works closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
• Responsible for operationalizing processes and helping gain adoption across team focus areas
• Assist in creating a team culture across a hybrid working model

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