Campaigns Director
Empower Project
Group Director, Search
S4 Capital Group
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois, New York, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $180,000 per year
Job Level
Lead
About the role
- Reporting to our SVP, Head of Search, this role will serve as a people leader, inclusive of SEM channel specialists (Paid search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboards, etc., in addition to SEO specialists.
- This role will serve as a Search thought leader prepared to respond to the changing landscape
- The ideal candidate will have recent experience in SEO/GEO or AEO/AIO, as well as direct experience optimizing for LLMs across paid and organic search
- This candidate should come with a strong POV regarding how to operationalize a GTM approach for LLM optimization
- Hands-on experience and knowledge of content and tech audits for organic search
- Comfortable working with SEO reporting and visibility monitoring
- Responsible for revenue driven from new business, client relationships, and client growth
- Will serve as an escalation point across a set of top clients and will be highly active in pitches, scoping, and working closely with our growth team
- Will present Paid Search and organic strategy, performance, and tactical priorities to the client and internal stakeholders
- Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
- Drives Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities
- Present QBRs, planning presentations, and testing plans regularly
- Lead client calls from a paid search perspective
- Forecasting, budgeting, and diminishing return analysis
- Manages others from Account Managers to Directors
- Accountable for team growth (training and mentorship) and retention
- Highly involved with hiring and onboarding new employees
- Manages a team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
- Delivers feedback, performance reviews, support, and recognition in pursuit of achieving team goals
- Helps lead career pathing and coaching
- Serves as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
- Responsible for training for the team, department, and agency
- Contribute to team morale and culture through engagement, team building, and mentorship
- Contribute to overall department training, POVs, award submissions, and case studies
- Works closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
- Responsible for operationalizing processes and helping gain adoption across team focus areas
- Assist in creating a team culture across a hybrid working model
Requirements
- 12+ years Paid Search experience
- Experience communicating with senior clients' points of contact from VPs to C-Suite
- Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend
- Recent experience optimizing to LLMs across paid and organic search and will have organic and paid search experience
- Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus
- Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding, understanding of Offline Conversion Data, and CRM integrations with Google Ads a plus
- Advanced slide presentation making and Excel / Google sheet skills
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences
- Have 5+ years of management experience with at least 3 direct reports at Associate Director level and above
- Experience with a bid management platform is preferred, such as SA360, Skai, Marin, etc.
- 4-year college degree or equivalent work experience.
Benefits
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOGEOAEOAIOLLM optimizationcontent auditstech auditsforecastingbudgetingdigital marketing strategy
Soft skills
leadershipclient managementteam growthmentorshipcommunicationpresentation skillsteam buildingengagementcoachingperformance reviews
