Head of Growth
ArcSite
AndroidFirebaseiOS
Senior Manager, Paid Search & App
S4 Capital Group
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois, New York
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Senior
Tech Stack
AndroidFirebaseiOS
About the role
- Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting)
- Manage budgets over $3MM quarterly annually
- Lead client calls for app tactics weekly and conduct Quarterly Business Reviews and planning
- Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals
- Conduct app strategy audits and present findings to clients
- Assist in new business opportunities by providing audits, industry insights, and opportunities
- Provide thought leadership and distribute app strategy insights via blog posts and internal channels
- Help manage agency vendor relationships with core app networks and mobile measurement partners
- Work with leadership to guide agency POV and strategy for iOS 14 and future privacy changes
- Share app market research insights with the AS organization and develop best practices for app creative with internal creative team
- Build client-facing in-app analytics dashboards with technical support from the Analytics team
- Train and mentor future app strategists
Requirements
- At least 3 years of experience in acquisition marketing and/or paid performance media
- In-platform expertise managing Apple Search Ads, Google App Campaigns, and Meta app campaigns
- Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys
- Experience in a client-facing role
- Comfortable working in an agile environment
- Ability to handle multiple workstreams in tandem
- Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients; experience optimizing beyond just app acquisition (in-app events and user quality)
- Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io etc.)
- POV on iOS 14 and upcoming Android privacy changes preferred
- Ability to guide tracking recommendations and in-app event taxonomy for clients
- Experience working with app intelligence and conducting app market research is a plus
- Experience in SA360 or Skai a plus
- Previous SEM experience a plus
- Managing app campaigns internationally a plus
- Experience and comfort managing budgets over $3MM quarterly annually
Similar jobs on JobTailor
Senior React Native Developer
GT
AndroidFirebaseiOSIoTJavaKotlinReactReact NativeReduxSwift
Software Engineer II
The Walt Disney Company
AndroidiOSJavaJavaScriptNode.jsTypeScript
Game Producer, Mobile
Fanatee
AndroidAzureiOSUnity
Senior React Native Engineer
DeARX
AndroidAzureFirebaseiOSJavaJestKotlinReactReact NativeReduxSwiftTypeScript