Senior Manager, Paid Search & App
S4 Capital Group
full-time
Posted on:
Location: California, Illinois, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Senior
Tech Stack
AndroidFirebaseiOS
About the role
- Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting)
- Manage budgets over $3MM quarterly annually
- Lead client calls for app tactics weekly and conduct Quarterly Business Reviews and planning
- Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals
- Conduct app strategy audits and present findings to clients
- Assist in new business opportunities by providing audits, industry insights, and opportunities
- Provide thought leadership and distribute app strategy insights via blog posts and internal channels
- Help manage agency vendor relationships with core app networks and mobile measurement partners
- Work with leadership to guide agency POV and strategy for iOS 14 and future privacy changes
- Share app market research insights with the AS organization and develop best practices for app creative with internal creative team
- Build client-facing in-app analytics dashboards with technical support from the Analytics team
- Train and mentor future app strategists
Requirements
- At least 3 years of experience in acquisition marketing and/or paid performance media
- In-platform expertise managing Apple Search Ads, Google App Campaigns, and Meta app campaigns
- Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys
- Experience in a client-facing role
- Comfortable working in an agile environment
- Ability to handle multiple workstreams in tandem
- Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients; experience optimizing beyond just app acquisition (in-app events and user quality)
- Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io etc.)
- POV on iOS 14 and upcoming Android privacy changes preferred
- Ability to guide tracking recommendations and in-app event taxonomy for clients
- Experience working with app intelligence and conducting app market research is a plus
- Experience in SA360 or Skai a plus
- Previous SEM experience a plus
- Managing app campaigns internationally a plus
- Experience and comfort managing budgets over $3MM quarterly annually