Group Director, Paid Search
S4 Capital Group
Senior Manager, Paid Search
S4 Capital Group
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $80,000 - $122,000 per year
Job Level
Senior
About the role
- Client & Team Revenue Oversight
- Serve as the main point of contact and client team lead to manage 2 - 5 Monks clients
- Responsible for the day-to-day management, analysis, and optimizations
- Revenue & retention responsibilities for team accounts
- Participate in onboardings, renewal calls, and other important client communications
- Work with the team to drive paid search account strategy, forecasting, and planning
- Analyze performance data and KPIs
- Create and deliver quarterly performance reviews for your direct reports
- Run weekly team meetings to track progress toward client & team goals
- Build, launch, and continuously monitor/optimize Google, Bing, and other Paid Search ad campaigns to client-driven KPIs such as CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.
- Lead budget pacing and optimization implementation
- Assist in forecasting, budget planning, and product mix allocation
- Develop, create, and launch robust testing plans
- Think creatively to develop innovative tactics and strategies that drive results for clients
- Assist with and run advanced training on new features and services
- Create best practices, and assist in developing process documents
Requirements
- Proficient in Google Ads, Bing Ads, Google Analytics, Performance Max, and Demand Gen campaigns
- Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management
- Strong focus on project management, attention to detail, and effective communication skills with both internal and external stakeholders
- Strong understanding of marketing attribution & alternative measurement methodologies
- Experience working with additional analytics tools such as Adobe Analytics, Google Analytics 4, Google Tag Manager, and/or SalesForce data connections
- Experience presenting digital marketing strategy to C-Suite and executive audiences
- Familiarity with optimizations based on offline conversion tracking
- Passion for crunching numbers, analyzing data, and navigating Google / Excel spreadsheets
- Ability to be persuasive when discussing paid search performance with clients and your team
- ‘Driven’ and ‘Innovative’ attributes commonly associated with you
- 4-year college degree or equivalent work experience
- (Plus) Previous experience assisting B2B clients is highly desirable
- (Plus) Experience managing budgets ranging from $50,000 to $500,000 per month
- (Plus) Experience managing app campaigns and demand generation campaigns
- (Plus) Experience with SA360 is a plus
