Performance Marketing

• Reporting to our SVP, Head of Search; serve as a people leader inclusive of SEM channel specialists and Account Leads
• Serve as a Search thought leader prepared to respond to the changing landscape
• Work on largest accounts and serve as SME on LLM optimization for organic and paid synergy
• Responsible for revenue driven from new business, client relationships, and client growth
• Serve as an escalation point across a set of top clients
• Present Paid Search and organic strategy, performance, and tactical priorities to clients and internal stakeholders
• Assist with client staffing and scoping
• Participate and lead new business pitches for Paid Search and/or SEO
• Partner with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
• Drive Paid Search strategy, innovation and testing while improving performance and developing quarterly or annual roadmaps
• Present QBRs, planning presentations, and testing plans regularly
• Lead client calls from a paid search perspective
• Forecasting, budgeting, and diminishing return analysis
• Manage others from Account Managers to Directors; accountable for team growth, training, mentorship, and retention
• Highly involved with hiring and onboarding new employees
• Manage a team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills
• Deliver feedback, performance reviews, support, and recognition; help lead career pathing and coaching
• Serve as a senior sponsor on team accounts, develop senior client relationships and guide holistic digital strategy
• Responsible for training for the team, department, and agency; contribute to department training, POVs, award submissions, and case studies
• Work closely with Google, Bing, and other vendor partners on alpha/beta opportunities and best practices
• Operationalize processes and help gain adoption across team focus areas
• Assist in creating a team culture across a hybrid working model

Group Director, Paid Search

Director, Enterprise Demand Generation

Paid Media Specialist

Paid Social, Influencer Manager

Demand Generation Specialist

Demand Generation Manager