Senior Account Manager, B2C Local
Disruptive Advertising
Group Director, Paid Search
S4 Capital Group
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois, New York
Visit company websiteSalary
💰 $160,000 - $210,000 per year
Job Level
Lead
About the role
- Reporting to our SVP, Head of Search; serve as a people leader inclusive of SEM channel specialists and Account Leads
- Serve as a Search thought leader prepared to respond to the changing landscape
- Work on largest accounts and serve as SME on LLM optimization for organic and paid synergy
- Responsible for revenue driven from new business, client relationships, and client growth
- Serve as an escalation point across a set of top clients
- Present Paid Search and organic strategy, performance, and tactical priorities to clients and internal stakeholders
- Assist with client staffing and scoping
- Participate and lead new business pitches for Paid Search and/or SEO
- Partner with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting
- Drive Paid Search strategy, innovation and testing while improving performance and developing quarterly or annual roadmaps
- Present QBRs, planning presentations, and testing plans regularly
- Lead client calls from a paid search perspective
- Forecasting, budgeting, and diminishing return analysis
- Manage others from Account Managers to Directors; accountable for team growth, training, mentorship, and retention
- Highly involved with hiring and onboarding new employees
- Manage a team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills
- Deliver feedback, performance reviews, support, and recognition; help lead career pathing and coaching
- Serve as a senior sponsor on team accounts, develop senior client relationships and guide holistic digital strategy
- Responsible for training for the team, department, and agency; contribute to department training, POVs, award submissions, and case studies
- Work closely with Google, Bing, and other vendor partners on alpha/beta opportunities and best practices
- Operationalize processes and help gain adoption across team focus areas
- Assist in creating a team culture across a hybrid working model
Requirements
- 10+ years Paid Search experience
- Experience communicating with senior clients' points of contact from VPs to C-Suite
- Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend
- Recent experience optimizing to LLMs across paid and organic search and will have organic and paid search experience
- Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus
- Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding; understanding of Offline Conversion Data and CRM integrations with Google Ads a plus
- Advanced slide presentation making and Excel / Google sheet skills
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences
- Have 5+ years of management experience with at least 3 direct reports at Asssociate Director level and above
- Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
- 4-year college degree or equivalent work experience
