S&P Global

Digital Ads, Performance Marketing Specialist – Mobility

S&P Global

full-time

Posted on:

Location Type: Remote

Location: Mexico

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About the role

  • Execute and optimize digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing
  • Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time
  • Connect and maintain integrations between advertising platforms, lead forms, marketing automation, and CRM systems
  • Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended
  • Monitor lead delivery, volume, and conversion rates, identifying issues and resolving breakdowns in the funnel quickly
  • Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows
  • Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals
  • Continuously test and refine lead forms, targeting, and routing logic to improve efficiency and downstream sales outcomes
  • Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination
  • Improve scalability and repeatability by documenting lead flow processes and identifying opportunities for automation and standardization

Requirements

  • 4+ years of experience in digital or performance-focused B2B marketing
  • Hands-on experience managing lead flow from advertising platforms through Marketo and into Salesforce
  • Strong working knowledge of Marketo and Salesforce, including lead capture, routing, and lifecycle management
  • Experience connecting and managing lead forms across paid media programs
  • Proven ability to troubleshoot lead flow, routing, attribution, and data quality issues
  • Strong understanding of funnel mechanics and sales development workflows
  • Ability to work cross-functionally and manage multiple initiatives in a fast-paced environment
  • Detail-oriented with strong ownership, follow-through, and operational discipline.
  • Right to Work Requirements: This role is limited to persons with indefinite right to work in Mexico.
Benefits
  • Health & Wellness: Health care coverage designed for the mind and body.
  • Flexible Downtime: Generous time off helps keep you energized for your time on.
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisinglead flow managementlead capturelead routinglifecycle managementfunnel mechanicscampaign optimizationdata quality troubleshootingaudience targetingperformance reporting
Soft Skills
cross-functional collaborationdetail-orientedownershipfollow-throughoperational disciplineproblem-solvingtime managementcommunicationadaptabilityinitiative management