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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Go-to-Market (GTM) and Launches: Plan and execute strategies for launching new products and features, ensuring alignment across all company teams for a flawless GTM.
- Positioning and Messaging: Translate technical specifications into clear, persuasive value propositions and develop the product storytelling for different HR market personas.
- Sales & Customer Success (CS) Enablement: Create robust supporting materials (one-pagers, battle cards, presentations, and scripts) and train Sales and CS teams to deliver a sharp, consistent product narrative.
- Adoption and Lifecycle: Analyze user behavior to identify friction points, and create campaigns and activations in partnership with communications to drive engagement and product usage.
- Applied Artificial Intelligence: Use generative AI tools to accelerate market research, synthesize large volumes of product documentation/data, analyze competitors, and scale copy production for GTM materials.
- Market Intelligence and Data: Monitor industry trends, analyze competitors, and combine qualitative and quantitative data to generate insights that inform the product roadmap and commercial strategy.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration, Engineering, or a related field.
- Proven experience in Product Marketing (PMM), working with digital and technology products (SaaS model).
- AI Proficiency: Skilled in prompt creation and using generative AI tools as part of daily work for research, campaign structuring, and data analysis.
- Deep knowledge of agile methodologies and the software development lifecycle.
- Experience with product analytics and user behavior analysis tools.
- Excellent verbal and written communication skills, with the ability to translate technical language into business terms.
- Collaborative profile with ease negotiating and working across technical and business teams.
- Prior experience in HR Techs or knowledge of the people management market is a plus.
- Portfolio focused on technology product launches (GTM) and enablement materials.
Benefits
Comp & perks- Meal/Food allowance of R$45.00 per working day (Sólides Benefits Card)
- Transportation voucher or fuel allowance
- Unimed health plan with co-payment, no monthly fee
- OdontoPrev dental plan, fixed monthly fee of R$21.91
- Therapy: Partnership with Psicologia Viva - 3 free sessions per month
- Online courses ranging from Culinary to Postgraduate (Qualifica)
- Access to all courses from Escola de Pessoas
- Home office allowance of R$60.00 (Sólides Benefits Card)
- Perks (on-site manicure, healthy snacks, among others)
- Day off during your birthday month
- English course (English Pass)
- TotalPass
- Childcare allowance for parents with children up to 3 years old
- Support for special dependents (also extended to parents)
- Payssego (salary advance)
- Ânima ecosystem agreement (discounts on undergraduate and postgraduate courses within the group)
- Partnerships with OnHappy and SESC
- Annual award
- Super flexible dress code.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingGenerative AIMarket ResearchUser Behavior AnalysisProduct AnalyticsAgile MethodologiesSoftware Development LifecycleCampaign StructuringData AnalysisTechnical Specifications
Soft Skills
CommunicationCollaborationNegotiationStorytellingPersuasionAnalytical ThinkingEngagement StrategiesTrainingCross-functional AlignmentCreativity