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About the role
Key responsibilities & impact- Create performance-driven storyboards for social media ads
- Define the full visual flow of each ad — talking head, B-roll, actions
- Specify exactly what the actor is doing and showing in every moment
- Provide clear direction to editors on what to do (include stock footage, generate with AI, etc)
- Develop strong hooks, angles, and structures based on what’s currently working
- Think in scroll-stopping moments, pattern interrupts, and retention drivers
- Iterate concepts based on performance data and feedback
- Stay on top of trends, formats, and winning ad patterns
- Collaborate closely with marketing, editors, and copywriters to improve results
- Edit ads when needed to execute or refine your concepts
Requirements
What you’ll need- Experience in storyboarding for ads
- Experience with DTC brands or UGC formats
- Strong understanding of performance marketing and direct-response principles
- Understanding of core performance metrics (hook rate, hold rate, retention)
- Strong instinct for what feels native to each platform
- Familiarity with current trends and ad formats
- Comfortable using AI tools (avatars, voice, generative video, etc.)
- Solid editing skills (Premiere Pro / After Effects)
- Strong written English (clear, concise, conversion-focused)
- Ability to work fast, iterate, and handle multiple concepts simultaneously
Benefits
Comp & perks- Fully remote, global company
- Passionate team about wellness and innovation
- Help people feel better every day through superfoods
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
storyboardingperformance marketingdirect-response principlesperformance metricseditingvideo editingcontent creationconcept iterationad structure developmenttrend analysis
Soft Skills
collaborationcommunicationcreativityadaptabilitytime managementattention to detailproblem-solvinginstinct for platform-native contentclear writingfast iteration
