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About the role
Key responsibilities & impact- Own Retail Execution
- Manage end-to-end execution of retail marketing initiatives across key accounts (Target, Kroger, Whole Foods, etc.)
- Ensure all retail programs (launches, promos, displays, demos) are delivered on time and aligned with retailer requirements
- Act as the operational backbone for retail go-to-market
- Drive Retail Launch Excellence
- Build and manage timelines for new product launches in retail (including packaging, merchandising, media, and field support)
- Coordinate cross-functional deliverables across Brand, Sales, Ops, and Creative
- Ensure nothing slips—this role is accountable for launch readiness
- Retail Activation & In-Store Experience
- Oversee execution of in-store marketing: displays, endcaps, demos, signage, and experiential
- Partner with field marketing teams and vendors (e.g., demos, sampling, mobile OOH)
- Ensure consistency between brand messaging and in-store execution
- Cross-Functional Alignment
- Serve as the central point of coordination between Sales, Brand, Creative, Ops, and external partners
- Run weekly retail syncs to track progress, flag risks, and drive accountability
- Translate strategy into clear execution plans
- Retail Marketing Calendar & Operations
- Own and maintain the retail marketing calendar across all accounts
- Track all key deadlines tied to retailer timelines, resets, and promotional windows
- Ensure alignment between retail and broader marketing initiatives
- Problem Solve & Remove Blockers
- Identify risks early (production delays, retailer constraints, asset gaps)
- Proactively solve issues before they impact launches or in-store execution
- Keep momentum high—no waiting, no bottlenecks
- Performance Visibility
- Provide clear status updates to leadership on retail initiatives
- Track executional KPIs (demos completed, displays live, timelines met)
- Partner with Sales/Analytics to connect execution to performance where possible
Requirements
What you’ll need- 3–6 years of experience in retail marketing, shopper marketing, or CPG project management
- Strong understanding of retail environments, buyer expectations, and in-store execution
- Proven ability to manage complex, cross-functional projects with multiple stakeholders
- Experience supporting launches at major retailers (Target, Kroger, Whole Foods, etc.) strongly preferred
- Highly organized with exceptional attention to detail—nothing slips through the cracks
- Strong communicator who can drive alignment across teams and push work forward
- Comfortable operating in a fast-paced, high-growth environment with ambiguity
- Experience with tools like ClickUp, Asana, or similar
Benefits
Comp & perks- Performance bonus eligibility
- health, dental, vision
- 401(k) with match
- flexible PTO
- A fully remote work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
retail marketingshopper marketingproject managementcross-functional project managementin-store executionlaunch managementKPI tracking
Soft Skills
organizational skillsattention to detailcommunication skillsproblem-solvingaccountabilityalignment facilitation
