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Marketing Manager
Rystad EnergyMarketing Manager for Rystad Energy developing and executing marketing strategies in Latin America. Collaborating with commercial teams to optimize regional marketing plans and events.
About the role
Key responsibilities & impact- Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores
- Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy
- Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion
- Support the local events team with commercial prioritization and segment-tailored content
- Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads
- Support, as needed, marketing for high-value regional products
- Understand the energy market and how different changes can be incorporated into your current marketing activities
- Identify and develop local thought leaders for enhanced content generation and community-building efforts
- Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
- Identify and support external events and partnerships associated with your sub-region’s needs
Requirements
What you’ll need- 3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)
- Bachelor’s degree in marketing, advertising, or communications
- Fluent in Portuguese and/or Spanish (Portuguese preferred) in addition to English
- Previous experience with the energy sector, consulting industry, or DaaS/SaaS
- Proven track record of organizing and hosting webinars, events and content-based campaigns
- Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)
- Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial
- Strategic thinker with analytical skills
- Team player comfortable with managing multiple stakeholders with strong opinions
- Strong multi-tasker with the ability to remain focused
- Self-motivated achiever comfortable communicating with all seniority levels
- Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC)
- A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity
Benefits
Comp & perks- A global and quickly expanding international business culture
- A diverse, dynamic, entrepreneurial, and highly skilled working environment
- Development opportunities internationally
- Competitive compensation package and bonus plan
- 100% employer-paid healthcare premiums for you and your family
- 401(k) employer match up to 5%
- Four weeks of vacation
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
regional marketingaccount-based marketingproduct marketingdigital marketingsales enablementpositioning and messagingaudience marketingcontent generationwebinar hostingevent organization
Soft Skills
excellent verbal communicationexcellent written communicationstrategic thinkinganalytical skillsteam playermulti-taskingself-motivatedcollaborationstakeholder managementfocus
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertisingBachelor’s degree in communications