Rystad Energy

Marketing Manager

Rystad Energy

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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About the role

  • Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores
  • Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy
  • Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion
  • Support the local events team with commercial prioritization and segment-tailored content
  • Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads
  • Support, as needed, marketing for high-value regional products
  • Understand the energy market and how different changes can be incorporated into your current marketing activities
  • Identify and develop local thought leaders for enhanced content generation and community-building efforts
  • Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy
  • Identify and support external events and partnerships associated with your sub-region’s needs

Requirements

  • 3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)
  • Bachelor’s degree in marketing, advertising, or communications
  • Fluent in Portuguese and/or Spanish (Portuguese preferred) in addition to English
  • Previous experience with the energy sector, consulting industry, or DaaS/SaaS
  • Proven track record of organizing and hosting webinars, events and content-based campaigns
  • Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)
  • Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial
  • Strategic thinker with analytical skills
  • Team player comfortable with managing multiple stakeholders with strong opinions
  • Strong multi-tasker with the ability to remain focused
  • Self-motivated achiever comfortable communicating with all seniority levels
  • Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC)
  • A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity
Benefits
  • A global and quickly expanding international business culture
  • A diverse, dynamic, entrepreneurial, and highly skilled working environment
  • Development opportunities internationally
  • Competitive compensation package and bonus plan
  • 100% employer-paid healthcare premiums for you and your family
  • 401(k) employer match up to 5%
  • Four weeks of vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
regional marketingaccount-based marketingproduct marketingdigital marketingsales enablementpositioning and messagingaudience marketingcontent generationwebinar hostingevent organization
Soft Skills
excellent verbal communicationexcellent written communicationstrategic thinkinganalytical skillsteam playermulti-taskingself-motivatedcollaborationstakeholder managementfocus
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertisingBachelor’s degree in communications