Regional Manager, Marketing

Ryan

Regional Marketing Manager leading campaigns, content, and channel strategy for Ryan, a global tax services firm. Driving lead generation, client growth, and brand consistency across professional services markets.

Posted 8/10/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$88,250 - CA$100,275 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing campaigns and programs that drive revenue growth, with a strong focus on client retention and expansion. Proficient in utilizing marketing automation tools and analyzing campaign performance to optimize strategies and messaging.

Highest-signal resume keywords

Marketing Campaign ManagementMarketing Automation SolutionsData Analysis and Performance TrackingClient Retention and Expansion StrategiesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentAudience SegmentationContent CreationProject ExecutionMarket Analysis

Soft Skills

Professional CommunicationArticulate Presentation SkillsCollaboration

Tools & Technologies

PardotMarketoEloquaHubSpotPower BIClickUpSmartSheetMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Revenue GrowthClient-FacingSales CycleLead GenerationBrand Standards

About the role

Key responsibilities & impact

Lead and oversee the development and execution of practice area-specific marketing campaigns and programs
Create high-impact campaign and channel strategies based on business and audience priorities to drive revenue growth
Align marketing programs with professional services buying processes, sales cycles, cross-selling, and client retention/expansion
Serve as liaison between Marketing and client-facing practice and sales teams
Monitor and report program performance and align marketing and business development to increase conversion
Collaborate with marketing and practice colleagues across regions and practices
Lead end-to-end marketing campaigns to maximize lead generation
Build marketing and sales collateral, presentations, and content aligned with corporate brand standards
Analyze performance and segment audiences for targeted outbound programs
Develop, maintain, and analyze intelligence on current and prospective competitors
Recommend innovative marketing programs to attract new clients and grow existing key accounts
Determine optimal channel mix across content marketing, paid media, email, social, sponsorships/memberships, and other channels
Create customer-centric messaging and campaign assets differentiating Ryan’s value
Manage development, design, copywriting, and production of marketing content with creative teams and agencies
Gather, analyze, and track campaign data while maintaining plans and priorities
Build and maintain an internal communications plan, including emails, enablement, and sales support materials
Develop and ensure consistent messaging and strategic positioning across materials, events, and campaign assets
Maintain awareness of Firm activities affecting branding initiatives and procedural guidelines
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably in Business, Marketing, or Communications
Minimum of 5 years of related work experience
Ability to execute projects and responsibilities with minimal direction
Professional and articulate manner
Intermediate skills in Microsoft Word, Excel, Outlook, and PowerPoint
Experience with marketing automation solutions such as Pardot, Marketo, Eloqua, or HubSpot
Familiarity with Power BI, ClickUp, and SmartSheet
Valid driver’s license required

Benefits

Comp & perks

Hybrid and Remote Work Options
Award-Winning Culture
Generous Personal Time Off (PTO)
Up to 20 Weeks of Parental Leave Top-up (Adoption Included)
Monthly Gym Membership OR Gym Equipment Reimbursement
Health and Dental Benefit Eligibility Effective Day One
RRSP with Employer Match
Tuition Reimbursement After One Year of Service
Roles may be eligible for incentive compensation
Flexible work arrangements and ownership of time to meet professional and personal demands