Senior Content Specialist

RXO, Inc.

Content Marketing Specialist at RXO managing the full lifecycle of digital content. Collaborating with teams to create, optimize, and distribute engaging materials.

Posted 7/29/2026full-timeChicago • Illinois, North Carolina • 🇺🇸 United StatesSenior💰 $95,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and digital marketing strategies, with a strong focus on copywriting, SEO, and leveraging Gen AI tools for effective communication. Proficient in managing social media channels and utilizing CMS platforms to enhance content performance.

Highest-signal resume keywords

Content CreationCopywriting SkillsSEO/AEO ExperienceCMS PlatformsGen AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDigital MarketingSEOAEOCopywritingContent ManagementVisual Content Creation

Soft Skills

Excellent CommunicationStakeholder Collaboration

Tools & Technologies

CMS PlatformsWordPressHubSpotCanvaGen AI Tools

Certifications & Qualifications

Bachelor's Degree in CommunicationsBachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

B2B CopyDigital Marketing CampaignsSocial Media ManagementContent Refresh

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage RXO’s social media channels, including strategy, drafting, scheduling and posting
Interview internal stakeholders and subject matter experts to inform content creation
Conduct industry and competitive research to guide content strategy
Use SEO/AEO tools to gather and implement insights for organic search performance
Draft copy to support multi-channel marketing campaigns (web, email, digital ad, etc.)
Leverage Gen AI agents to support research, copywriting and content production
Build and publish clear, concise, visually appealing content in CMS
Identify outdated or underperforming content and initiate a strategic refresh

Requirements

What you’ll need

Bachelor's degree in Communications, Marketing, Business Administration, or a related field or equivalent related work
2-3 years of experience in content creation for digital marketing
Strong copywriting skills (including a portfolio demonstrating your ability to write clear, engaging B2B copy for webpages, blog posts, emails, social media, etc.)
Excellent communication skills and the ability to work effectively across multiple stakeholders and business functions
Experience working with CMS platforms (e.g. WordPress, HubSpot, etc.)
Active familiarity with Gen AI tools for writing assistance
Experience with SEO and AEO
Familiarity with basic visual creation tools (e.g. Canva) and a sharp eye for layouts

Benefits

Comp & perks

Competitive pay
Paid time off includes: up to 8 holidays, up to 2 floating Diversity Days, Hourly: Earn up to 13 days PTO/ Salary: Earn up to 15 days PTO, up to 40 hours bereavement leave, up to 16 hours volunteer time, jury duty, at least 2 weeks family bonding leave, up to 40 hours prenatal care leave
401(k) retirement plan with up to 5% company match
Insurance: health, prescription, dental, vision, basic and supplemental life, short and long-term disability, accidental death and personal loss, business travel, legal services, ID theft, accident, critical illness, hospital indemnity
Employee Assistance Program (EAP)
Tuition reimbursement, adoption assistance
Tax-Advantaged Accounts: Health Savings Account, Health Care Flexible Spending Account, Dependent Care Flexible Spending Account, Commuter Spending Account
Health Reimbursement Arrangement