RWS Group

Marketing Development Representative

RWS Group

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $50,000 - $56,000 per year

Job Level

Junior

About the role

  • Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
  • Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
  • Engage with prospects via email, phone, and social channels to assess needs and readiness
  • Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
  • Convert qualified leads into sales opportunities and contributes to pipeline generation
  • Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
  • Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
  • Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
  • Follow up on inbound campaigns using outreach sequences
  • Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
  • Collaborate with Marketing on messaging, follow-ups, and nurture sequences
  • Follow defined internal processes (lead routing, opportunity creation, CRM rules)
  • Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities

Requirements

  • 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
  • Strong communication skills across phone, email, LinkedIn, and outreach tools
  • Experience using CRM systems such as Salesforce (or similar)
  • Familiarity with marketing automation platforms like HubSpot
  • Ability to quickly understand customer needs and assess buying intent
  • Ability to clearly articulate value propositions to prospects
  • Strong organizational skills and ability to manage multiple leads and follow-ups
  • Target-driven mindset with focus on hitting KPIs and pipeline goals
  • Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible working hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead qualificationinside salescustomer-facing marketingpipeline generationactivity trackingconversion reporting
Soft Skills
strong communication skillsorganizational skillstarget-driven mindsetcollaborative work