Marketing and Events Assistant
Smartbox Assistive Technology
Job Level
Mid-LevelSenior
About the role
- Run mid-funnel digital marketing initiatives across YouTube, Paid Social (e.g., Meta, TikTok) and programmatic display platforms
- Own the strategy, execution and success of mid-funnel campaigns including campaign setup, optimisation, bidding and budget management
- Tailor mid-funnel operations across creative, platform execution, measurement and reporting
- Manage creative cycles, update creative and designs, and perform and monitor A/B tests
- Work with data engineering teams to own integrations into platforms and with central data team to develop bespoke 1P audience campaigns
- Collaborate with marketing, product/commercial and brand media teams to create cohesive customer journeys and joined-up top and mid-funnel planning
- Perform data and profitability analysis and communicate campaign analysis internally
- Report on campaign performance weekly and bi-weekly and manage day-to-day account operations and testing ideation and execution
- Champion the impact of mid-funnel channels to drive brand salience and business results; role is highly visible to senior leadership
Requirements
- Strong experience leading an account in paid social and YouTube, including working with design and engineering resources to optimise creative and messaging for target audiences
- Proven track record of improving financial performance of a social media strategy via revenue growth, cost efficiencies or churn reduction
- Account management expertise – experience working with budgets, optimisations, bidding strategies, campaign set-up and structure
- Data-driven mindset with superior analytical and quantitative skills; ability to design testing methodologies and optimise campaigns to deliver results
- Comfortable growing investments in new digital platforms from 0 to 1: developing campaigns, testing plans, and executing in-platform
- Experience working with measurement teams to understand financial impact on performance, consideration and awareness KPIs
- Experience collaborating with design, data engineering, product/commercial and brand media teams
- Passion for using digital media platforms to improve customer outcomes and curiosity about broader market trends
