Performance Marketing

• Run mid-funnel digital marketing initiatives across YouTube, Paid Social (e.g., Meta, TikTok) and programmatic display platforms
• Own the strategy, execution and success of mid-funnel campaigns including campaign setup, optimisation, bidding and budget management
• Tailor mid-funnel operations across creative, platform execution, measurement and reporting
• Manage creative cycles, update creative and designs, and perform and monitor A/B tests
• Work with data engineering teams to own integrations into platforms and with central data team to develop bespoke 1P audience campaigns
• Collaborate with marketing, product/commercial and brand media teams to create cohesive customer journeys and joined-up top and mid-funnel planning
• Perform data and profitability analysis and communicate campaign analysis internally
• Report on campaign performance weekly and bi-weekly and manage day-to-day account operations and testing ideation and execution
• Champion the impact of mid-funnel channels to drive brand salience and business results; role is highly visible to senior leadership

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